Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

List of things to do in 2018

B2B Marketing Trends 2018: where does the journey go?

The personalization of customer experiences grows in importance, there’s no way back. But 2018 will show how companies will try to make personalization on- and offline happen and which methods and technologies they will use.


Safety first: one Database as solid foundation for the GDPR

In a previous post I wrote about the need for business units to come together. One of the profits I named was the advantage of a single database. But one database for all business units does not just help optimize workflows and customer’s experiences. It’s also the best way to ensure that sensitive data is […]

what trends 2018 do our experts predict?

Our experts talk about the digital trends 2018

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to […]

What are your good resolutions this year?

Infographic: best practices to keep your good resolutions on track

At the end of each year, people usually look at the previous twelve months and think about turning the page in the new year. But good resolutions usually don’t last very long, so how can you stay motivated?

Addressing a buying center means taking on different approaches

The Buying Center explained: all for one buying decision

What’s the difference between a B2B and a B2C customer? We already discussed this topic in our articles about the perfect customer communication but today I want to talk a little bit about one crucial difference: the buying center.

A marketing dahsboard helps to align marketing and sales activities

CRM and marketing automation: why you need a marketing dashboard

(Co-author: Bhagat Ransi) According to, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

These marketing Automation applications will help you to get your message through to your customers

4 marketing automation applications to optimize your customer communication

Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.

Pick the right images for the right occasion

Images in emails: 10 tips for better click rates

“A picture says more than a 1000 words” – but what if it delivers the wrong message? In this week’s  blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.

What's actually behind the term content marketing?

Content Marketing 2016: The wrong market for your content

From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.

Create Buyer Personas for customers you want

How many buyer personas does your company need?

We have posted quite a few contributions on the subject of buyer personas, but in our contact with clients we noticed one specific question showing up regularly, which we actually haven’t addressed yet, at least not directly, and that is: how many buyer personas is too many?