More and more companies implement CRM software but what do they want from their CRM vendors?

When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?

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So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.

Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?

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Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?

It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.

The cultural and digital transformation also impacts the behavior of B2B customers. If we look at current studies and how B2B customers act throughout their buying cycle it shows: times have changed.

Benchmarks are popular tools to adapt and optimize processes, systems and methods. What are other companies doing, what are current trends and what works? But if you lose sight of your own customer base and only concentrate on benchmarks, you might get lost in the hype.

When speaking about Customer Journey Management, Outside-In and Inside-Out views are often mentioned. But what do these views mean and should you use one of them or can you combine them?

More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.

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