Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/11/Migrating-birds_KlausHausmann_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-11-08 09:00:042018-10-30 11:13:42Artificial Intelligence: what to do and where to go
“Perception is reality” (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.
With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/08/Tablet_geralt_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-09-06 09:00:512018-08-31 11:43:40Customer Experience: Your customers are smarter than ever
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.