(Co-author: Michael Ziegler) Lead scoring is an amazing lead management tool to decide when a lead is potentially ready to make a purchase and then gets moved from marketing to sales. Modern analytics tools can help adjust the variables that define the scoring according to success rates and individual lead behavior.
About Juliane Waack
Fachautorin für Digitalisierung, Customer Journey-Management, Content Marketing und Datenschutz.
M.A. in Anglistik/Amerikanistik und Philosophie, B.A. in Kommunikationswissenschaften. Traineeship beim SEO-Software- und Beratungsunternehmen Searchmetrics, Redakteurin bei cloud world ( bloggt auch dort) und seit 2015 als Redakteurin bei der ec4u consulting experts ag tätig.
Entries by Juliane Waack
Customer journey management is not just a new buzzword for CRM but instead creates processes that are customer-centric. How does it work, what do you need and what can your company gain?
Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.
Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.
Vaguely defined processes for your lead management will turn your lead’s journey into a mystery wrapped in a riddle. The solution: stop treating your lead like a means to an end.
“A picture says more than a 1000 words” – but what if it delivers the wrong message? In this week’s blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.
A new study by the consulting firm Price Waterhouse Cooper shows that CEOs in the telecommunications industry are optimistic. However, for their future plans what fields should be optimized and worked on, customer experience plays a surprisingly small role.
To create the perfect customer journey, you need to define, identify and structure all necessary elements. Especially touchpoints and channels are crucial but tend to get mixed up when it comes to customer journey mapping.
Social Media is one of the most popular marketing tools of the digital customer journey. Furthermore, to run a social media channel, you don’t need a big budget. So why not use it for more than just marketing?
From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.