5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Entries by Juliane Waack
5 steps of a successful apology: how to say ’sorry‘ to your customers
„Nobody is perfect“, „honest mistakes“ and the new culture of celebrating failures – it’s normal that something goes wrong, even on a customer journey. A well-executed and heartfelt apology can not only mend things but even strengthen relationships.
Jochen Werne – What’s Next: Expedition into the Digital Spheres
For the opening keynote of our virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.
The Amazon Effect: why ecommerce isn’t killing stationary stores
Amazon and other online retailers are apparently responsible for the dwindling numbers of stationary customers. But is this really true and are „classical“ stores really struggling?
Customer service: information is key
A good customer experience doesn’t need to be perfect to the nth degree. But companies need to be open when it comes to mistakes. If you ignore obvious gaps in the customer journey, social media users will find a way to make them public.
What are ROPO-customers (and what do they need)?
The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
From research to purchase: how do smartphones influence the customer journey?
Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.
Why the single topic email is your secret marketing weapon
More than 250 marketers took part in a study by Ascend2 and gave their input on email marketing strategies. One email format tops them all.
Sales communication: It’s all about the timing
One of the biggest challenges in modern sales is the evolution of customer communication. More and more digital conversations are asynchronous which makes the „right moment“ to make a sell hard to detect.
5 advantages you get from cloud-based CRM
The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.
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