B2B in transition: new customer needs require change
The numerous changes caused by the pandemic have hit the B2B market just like every other area of business. But what does it mean for companies and their customer relationship management?
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Loyalty programs: Reward models for greater customer loyalty
Loyalty programs motivate customers to engage more often with a company. But what can companies offer customers in these programs to build trust and retention?
Home office or office: What does the future hold?
With the pandemic, the home office concept has become more prevalent. For some companies it has been the first time that it was actually considered. But what will happen, once the pandemic is over. Will work life go back to the traditional office or will it stay at home?
10 tips to strengthen know-how in your own company
Time and again, a lack of specialist know-how and expertise are cited as hurdles to digitization. But what can companies do about it?
Customer service: speed trumps personalization
When customers have a question or a problem, they want a personalized approach and relevant help. Above all, they want a quick solution – something customer service doesn’t always offer.
eCommerce: Don’t underestimate the shopping cart
My Amazon shopping cart is my notepad, my wish list and my shopping list all at once – and I’m not alone. But what do studies say about shopping cart usage patterns in eCommerce and what do retailers need to keep in mind to avoid the dreaded shopping cart abandonment?
Study: Faster analytics projects generate more value
According to a recent study, the duration of analytics projects has shortened dramatically in recent years. This is a good thing, because the faster projects can be implemented, the higher the added value.
RFM: What does it mean and how is it used in marketing (and elsewhere)?
RFM, short for Recency, Frequency, Monetary Value, helps to identify particularly attractive customers. So, how can you use RFM for your own campaigns and strategy?
The digital trends 2021 of our ec4u experts
It is an annual tradition to ask among my colleagues what (digital) trends they see for the coming year. For the trends 2021, I collected a diverse mix from eCommerce optimism to useful office apps.
What’s the real difference between B2B and B2C customers?
We are regularly asked whether B2B and B2C customers really differ from each other or whether they make similar purchasing decisions. The truth lies somewhere in the middle.