My Amazon shopping cart is my notepad, my wish list and my shopping list all at once – and I’m not alone. But what do studies say about shopping cart usage patterns in eCommerce and what do retailers need to keep in mind to avoid the dreaded shopping cart abandonment?
According to a recent study, the duration of analytics projects has shortened dramatically in recent years. This is a good thing, because the faster projects can be implemented, the higher the added value.
RFM, short for Recency, Frequency, Monetary Value, helps to identify particularly attractive customers. So, how can you use RFM for your own campaigns and strategy?
It is an annual tradition to ask among my colleagues what (digital) trends they see for the coming year. For the trends 2021, I collected a diverse mix from eCommerce optimism to useful office apps.
We are regularly asked whether B2B and B2C customers really differ from each other or whether they make similar purchasing decisions. The truth lies somewhere in the middle.
Customer relationship management software is mainly known as a customer database, but a good CRM system can do a lot more.
The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?
Search engine optimization is a complex subject, as there are numerous variables that can influence your ranking. But there are a few simple measures that you can implement on your own to lay the foundations for a better ranking.
In the CRM or sales environment, the term „CPQ“ is being used more and more frequently, but what exactly is behind it and why and how is it used?
My colleague Wiebke Bergholz explains what test management is, how it’s structured and how it fits into agile project management.