4 Tips for more cloud security at the start of your cloud project
A recent study indicates that company’s might underestimate security issues when planing their cloud projects.
Entries by Juliane Waack
What is the difference between sales enablement and sales operations?
A good sales strategy is necessary to offer employees the right tools and structures to be successful. Operations and enablement are crucial parts for a healthy sales team.
Digitization: Creating transparency for virtual workflows
Digitization can help break down data silos and make information available to everyone. However, when it comes to the daily business life, a multitude of tools and workflows gets in the way of efficiency and transparency.
8 Tips for A/B Testing: Boost Your Marketing Success
A/B testing can help marketers optimize content and increase conversion rates. However, there are a few things to consider when conducting an A/B test.
The New Normal: Unified Commerce for a seamless shopping experience
Consumers expect emotionality, simplicity and personalization when they shop. But how can retailers meet these expectations in a market that is constantly changing e.g., due to the Corona pandemic? As our guest authors Frank Müller and Milos Kuhn explain, the key lies in the efficient merging of sales channels (unified commerce).
Chatbots: Different application purposes for marketing, sales and service.
To gain real value from chatbots, companies need to consider what website visitors would need/want from a chatbot and how to provide this service.
Return on Investment: Tips for your ROI metrics
When it comes to adopting new tools or methods, measuring the Return on Investment (ROI) plays a big role. But what does it mean and what do you need to consider when applying it?
Marketing: When is the best time to send your newsletter?
Is there such a thing as the perfect time to send a newsletter? And does it make a difference when your recipients are B2B or B2C customers?
The subscription business model for B2B and B2C
From Netflix to the business cloud – more and more companies are offering subscriptions. Renting resources and services instead of buying them is becoming increasingly a part of our daily lives.
B2B in transition: new customer needs require change
The numerous changes caused by the pandemic have hit the B2B market just like every other area of business. But what does it mean for companies and their customer relationship management?
