Survey: What do companies want (and need) from CRM software in 2020?
More and more companies implement CRM software but what do they want from their CRM vendors?
Entries by Juliane Waack
Voice Assistants and Voice Search: Where are we headed?
When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?
4 E-Mail mistakes that can be prevented with simple testing
So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.
18 things you can do with your Marketing Automation software
Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?
Buying Decisions: the right content for each decision phase
Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?
ec4u employees give insights into their digital trends 2020
It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.
13 stats about B2B customers (and an infographic)
The cultural and digital transformation also impacts the behavior of B2B customers. If we look at current studies and how B2B customers act throughout their buying cycle it shows: times have changed.
Benchmarks, trends and customer centricity: Know your customers
Benchmarks are popular tools to adapt and optimize processes, systems and methods. What are other companies doing, what are current trends and what works? But if you lose sight of your own customer base and only concentrate on benchmarks, you might get lost in the hype.
Customer Centricity: from Inside-Out to Outside-In
When speaking about Customer Journey Management, Outside-In and Inside-Out views are often mentioned. But what do these views mean and should you use one of them or can you combine them?
5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
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