Will data-driven personas replace or strengthen classic Buyer Personas?
The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?
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5 easy Tips for better Search Engine Optimization (SEO)
Search engine optimization is a complex subject, as there are numerous variables that can influence your ranking. But there are a few simple measures that you can implement on your own to lay the foundations for a better ranking.
What is CPQ and how can it help your sales team?
In the CRM or sales environment, the term „CPQ“ is being used more and more frequently, but what exactly is behind it and why and how is it used?
Test Management as part of agile Software Projects
My colleague Wiebke Bergholz explains what test management is, how it’s structured and how it fits into agile project management.
The right sales tools for success (study)
Both forkThe correct use of sales tools is the basis of successful sales work according to LinkedIn’s „State of Sales“ report. But what tools lead the way?
Study: How successful customer service increases retention rates
What drives customers to stay loyal to a company, especially when it comes to service needs? In a recent survey, Gartner asked customers when they are more likely to stay.
10 Disadvantages of working with a low-quality database
Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.
State of Marketing Report: Innovation needs the right ressources
In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.
Is Inside Sales replacing outside sales?
With the growth of digital channels, the amount of communication channels for sales is also growing. The boundaries between inside and outside sales are becoming increasingly blurred.
Study: How can B2B marketing support their sales team?
When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.