KPI Conversion Rate: Definition, Use and Optimization
To measure how successful campaigns and strategies really are, you need numbers. The conversion rate is one of those numbers and especially important in any marketing team.
Entries by Juliane Waack
3 lessons learned from our marketing automation implementation
(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned […]
4 important touchpoints for your customers companies tend to miss
To excite leads and customers on their journey, companies need to know when and where important touchpoints are. But not every touchpoint that is important to the customer is easy to identify.
Sales Performance Management: Predictive Marketing Automation Part 3
After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of […]
Sales Performance Management: Predictive Marketing Automation Part 2
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
America vs. Germany: how does the content marketing differ?
Content marketing is an art because “one size fits all” is not fitting everyone, especially when it comes to different industries, products, target groups and cultures. If we compare the American and the German marketing, for example, we see how information and tonality are defined by regional standards.
Sales Performance Management: Predictive Marketing Automation Part 1
In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers.
Sales Performance Management: Cloud Part 2
In the last part of our Sales Performance Management interview series, Mario Pufahl, CSO at ec4u, talked about the advantages of using cloud software. Today, he explains why cloud-based software isn’t less safe than on-premise software and why it can even be safer.
Sales Performance Management: Cloud Part 1
In this part of our Sales Performance Management interview series, Mario Pufahl, CSO and sales expert at ec4u, talks about cloud computing and why a sales platform in the cloud is a great option for companies.
E-Mail-Marketing: The dos and don’ts of No-Reply-mails
No-Reply-e-mails are supposed to be a relief to service, sales and marketing by giving important information to the customer without giving an opportunity to reply. In a customer centric company, however, this form of communication is hardly useful.