Why the single topic email is your secret marketing weapon
More than 250 marketers took part in a study by Ascend2 and gave their input on email marketing strategies. One email format tops them all.
Entries by Juliane Waack
Sales communication: It’s all about the timing
One of the biggest challenges in modern sales is the evolution of customer communication. More and more digital conversations are asynchronous which makes the „right moment“ to make a sell hard to detect.
5 advantages you get from cloud-based CRM
The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.
Sales Performance 2019: what makes a successful sales team? (Study)
Since a few years now, CSO Insights releases an annual report on sales performances. This year, around 900 sales executives were surveyed all around the globe. We wrote about the most interesting findings.
Share of Wallet vs. Market Share: Closer to your customers (infographic)
Since marketing for existing customers is gaining more importance and methods like account-based marketing see each B2B-customer as a single market, it’s time to look at market shares in detail.
Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Our experts‘ digital trends for 2019
Our experts present the big topics of 2019 and why they matter for your company.
Merry Christmas
The ec4u wishes you a lovely end to the year, happy holidays and a „Guten Rutsch“ into the new year.
The digital Customer (Infographic)
How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.
6 reasons why CRM projects fail (and what you can do about it)
A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.
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