Study: How successful customer service increases retention rates
What drives customers to stay loyal to a company, especially when it comes to service needs? In a recent survey, Gartner asked customers when they are more likely to stay.
Entries by
10 Disadvantages of working with a low-quality database
Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.
State of Marketing Report: Innovation needs the right ressources
In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.
Is Inside Sales replacing outside sales?
With the growth of digital channels, the amount of communication channels for sales is also growing. The boundaries between inside and outside sales are becoming increasingly blurred.
Study: How can B2B marketing support their sales team?
When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.
Good customer services needs a good platform
With numerous analogue and digital channels and the requirement to be available 24/7, modern service providers are faced with the challenge of bringing digital change and classic expectations of the customer experience together. This is impossible without technical assistance, says our expert Lorenz Haas.
Low Code, No Code, Power User: the digital tool box is here
The desire for individual software solutions or apps often creates challenges in companies. Resources are lacking, too many different applications create silos, or software is used as „shadow IT“ without IT approval.
It’s complicated: when do you need to change your CRM software?
With large CRM projects, it is not always a question of deciding whether to implement a CRM. Often a migration to a new system is pending. But why would companies want to change their systems?
Please unmute: 10 tips for productive virtual meetings
Virtual meetings are becoming more and more relevant in times of globalization, new work models and certain other current news topics. But a virtual meeting requires some changes in the way you organize yourself.
What do companies want (and need) from CRM software in 2020?
More and more companies implement CRM software but what do they want from their CRM vendors?