Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Entries by Juliane Waack
Our experts‘ digital trends for 2019
Our experts present the big topics of 2019 and why they matter for your company.
Merry Christmas
The ec4u wishes you a lovely end to the year, happy holidays and a „Guten Rutsch“ into the new year.
The digital Customer (Infographic)
How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.
6 reasons why CRM projects fail (and what you can do about it)
A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.
Artificial Intelligence: what to do and where to go
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
Change Management: 9 reasons why companies (want) change
„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.
Customer Experience: Your customers are smarter than ever
With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
Marketing Automation-Software: Companies prefer external help
More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.
Optimizing return rates for eCommerce shops
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.