With numerous analogue and digital channels and the requirement to be available 24/7, modern service providers are faced with the challenge of bringing digital change and classic expectations of the customer experience together. This is impossible without technical assistance, says our expert Lorenz Haas.
The desire for individual software solutions or apps often creates challenges in companies. Resources are lacking, too many different applications create silos, or software is used as „shadow IT“ without IT approval.
With large CRM projects, it is not always a question of deciding whether to implement a CRM. Often a migration to a new system is pending. But why would companies want to change their systems?
Virtual meetings are becoming more and more relevant in times of globalization, new work models and certain other current news topics. But a virtual meeting requires some changes in the way you organize yourself.
More and more companies implement CRM software but what do they want from their CRM vendors?
When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?
So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.
Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?
Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?
It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.