The personalization of customer experiences grows in importance, there’s no way back. But 2018 will show how companies will try to make personalization on- and offline happen and which methods and technologies they will use.
Do you recall our very first blog of this series? It described how the digital enterprise transformation has created a new era with innovative business opportunities and models. But any era starts off at a certain point before it unfolds. Before setting out, you should carefully read the following sentence: “The Digital Transformation will only …
Before I actually start with the topic of this week’s article, let me quickly ask you this: what are your top 3 buzzwords for Marketing 2015? My top 3 candidates are: Marketing Automation Customer Journey Digital Transformation But let’s talk a little more about Number 3.
Occasionally I find suggestions on the internet concerning the different customer approaches in B2B and B2C. It is often argued that B2B companies want to be informed about relevant content rather matter-of-fact and in an unemotional way. B2C companies on the other hand are said to prefer information with a personal and emotional touch. Isn’t …
In the last blog article we wrote about the advantages and implementation requirements of Eloqua A/B testing. The method is not really a novelty, but often underrated when it comes to its influence on the marketing performance. Today, I would like to share with you some best practice examples, which we just recently implemented with one …
Every Marketing Director’s focus is on Lead Generation and Lead Qualification. That’s why I am dedicating our blog post today to this topic. First and foremost a structured hand-over process is essential for being able to harness and further develop generated leads. Therefore every lead management system should be based on so-called Service Level Agreements …
In my last blog I already talked about the meaningful role the customer journey plays in modern marketing. Along this journey – from the first awareness stage right up to the product purchase – a customer takes several stops at so-called customer touchpoints where he gets in touch with a product or brand. Contrary to …
Today, when we speak of marketing or modern marketing, we instantly stumble on the keyword customer journey. It’s the current industry buzz phrase describing the digital “journey” or experience of a customer across all touchpoints. Any company who strives for marketing excellence and efficiency should guide their customers along the journey – from the start …
Modern Customer Experience centered around content optimisation and channel alignment Last week, the Modern Marketing Experience – hosted by Oracle – was held in Las Vegas. Over three days the world’s leading marketing professionals caught up with the latest trends in Modern Marketing. In parallel, the IT giant organised several other conferences on the topics …
This is an exciting time for our organization. After 12 years of consulting companies regarding lead management and marketing automation, we felt it was time to reconsider our service offering and positioning by evaluating and categorizing current trends and topics. This went hand in hand last year with our partnership with ec4u expert consulting ag …