5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Our experts‘ digital trends for 2019
Our experts present the big topics of 2019 and why they matter for your company.
Artificial Intelligence: what to do and where to go
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
Optimizing return rates for eCommerce shops
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Sales Performance Management: Predictive Marketing Automation Part 1
In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers.
Our experts talk about the digital trends 2018
Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …
CRM and marketing automation: why you need a marketing dashboard
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
3 up- and cross-selling studies and best practices
Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.
Personalization vs. Privacy: what you can and can’t do with Big Data
With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?