Return on Investment: Tips for your ROI metrics
When it comes to adopting new tools or methods, measuring the Return on Investment (ROI) plays a big role. But what does it mean and what do you need to consider when applying it?
Study: Faster analytics projects generate more value
According to a recent study, the duration of analytics projects has shortened dramatically in recent years. This is a good thing, because the faster projects can be implemented, the higher the added value.
10 Disadvantages of working with a low-quality database
Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.
State of Marketing Report: Innovation needs the right ressources
In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.
5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Our experts‘ digital trends for 2019
Our experts present the big topics of 2019 and why they matter for your company.
Artificial Intelligence: what to do and where to go
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
Optimizing return rates for eCommerce shops
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Sales Performance Management: Predictive Marketing Automation Part 1
In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers.
