Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Customer Analytics and Business Intelligence for more efficiency
‘Big Data’ is one of the buzzwords of the information age. But instead of going big, you have to go smart. Only if you know how to use which data sets, you can acquire actual knowledge. Use customer and business data to gain more profit, create personal customer experiences and make the right decisions for your campaigns, processes and strategies.
The ec4u blog informs
– Get to know the difference between existing analytics-models and hear the definition of business intelligence (BI) by one of our analytics experts. Find out, what you can achieve by using the right data. What is possible with data analytics and what is wishful thinking?
– Find out how you can use uplift modeling to reach the exact right customers with your campaigns (and save a lot of resources on the way).
Interested in a long read? Our whitepaper on uplift modeling might be the perfect solution for that awfully long train ride or the awkward moment when you arrived too early to your appointment.
Predictive, descriptive or prescriptive analytics, business intelligence reporting or the right tools to know your way around your data – ec4u and its experts offer you consulting for your customer analytics and business intelligence needs.
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