Customer Analytics and Business Intelligence for more efficiency

‚Big Data‘ is one of the buzzwords of the information age. But instead of going big, you have to go smart. Only if you know how to use which data sets, you can acquire actual knowledge. Use data analytics to gain more profit, create personal customer experiences and make the right decisions for your campaigns, processes and strategies. Be smarter with intelligent reports, reduce costs and resources with AI-driven methods and create individual experiences for your customers.

The ec4u blog informs

– Find out why a clean data base is key for any successful analytics strategies, automation as well as individual customer experiences.

– Get to know the difference between existing analytics-models and hear the definition of business intelligence (BI) by one of our analytics experts. Find out, what you can achieve by using the right data. What is possible with data analytics and what is wishful thinking?

– Find out how you can use uplift modeling to reach the exact right customers with your campaigns (and save a lot of resources on the way).

Want to go right to our analytics services? Find out on our info page, how to use powerful analytics tools for your business.

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And now: enjoy our blog

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10 Disadvantages of working with a low-quality database

Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.

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State of Marketing Report: Innovation needs the right ressources

In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.

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5 things, every modern CRM software needs to be

More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.

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Marketing-Trends 2019

Find out what the Marketing trends 2019 are and why they matter for your company.

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Our experts‘ digital trends for 2019

Our experts present the big topics of 2019 and why they matter for your company.

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Artificial Intelligence: what to do and where to go

Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

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Optimizing return rates for eCommerce shops

Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.

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Sales Performance Management: Predictive Marketing Automation Part 1

In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers. 

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Our experts talk about the digital trends 2018

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …

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CRM and marketing automation: why you need a marketing dashboard

(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

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