Customer Analytics and Business Intelligence for more efficiency

‚Big Data‘ is one of the buzzwords of the information age. But instead of going big, you have to go smart. Only if you know how to use which data sets, you can acquire actual knowledge. Use data analytics to gain more profit, create personal customer experiences and make the right decisions for your campaigns, processes and strategies. Be smarter with intelligent reports, reduce costs and resources with AI-driven methods and create individual experiences for your customers.

The ec4u blog informs

– Find out why a clean data base is key for any successful analytics strategies, automation as well as individual customer experiences.

– Get to know the difference between existing analytics-models and hear the definition of business intelligence (BI) by one of our analytics experts. Find out, what you can achieve by using the right data. What is possible with data analytics and what is wishful thinking?

– Find out how you can use uplift modeling to reach the exact right customers with your campaigns (and save a lot of resources on the way).

Want to go right to our analytics services? Find out on our info page, how to use powerful analytics tools for your business.

New call-to-action

And now: enjoy our blog

what trends 2018 do our experts predict?

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …

, , , ,
A marketing dahsboard helps to align marketing and sales activities

(Co-author: Bhagat Ransi) According to, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

, ,
up- and cross-selling helps your customers with their shopping decisions

Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.

How much personalization is too much?

With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?


What are the biggest trends in marketing, sales and service for 2017? Instead of asking tarot cards, fortune tellers or the stars, I turned to my colleagues and received some interesting answers and outlooks.

Uplift Modeling

You are working hard to provide your customers with relevant information. The response rate of your marketing activities is largely positive and the ROI meets the expectations of the management. So, everything’s fine? No, not necessarily. Presumably, you are giving away valuable potential in customer communication. Have you ever thought about the fact that some …

Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.

Customer analytics: get to know your customers better

Anyone who thinks that data is the currency of the 21st century, will certainly also believe that the famous hay stack is as valuable as the needle – it all depends on the concentration of what can be filtered out of the data.

fist bumping in the office

Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California.  More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.

, , ,