Work on your Customer Experience

Customer experience is a growing sector within the digital transformation and rightly so. Customers don’t depend on a company’s marketing and sales information anymore, but can inform themselves and move freely through the customer lifecycle (at their own pace). Furthermore, they can compare products and companies with a quick search on Google.

To avoid higher churn from your leads and customers and keep your customers happy, you have to focus all customer-related areas in your company towards the customer’s needs.

The ec4u blog informs

– Find out why touchpoints don’t just mark the buying phase of your customers but also influence your relationship with them.

– Best practices on customer experience-strategies, examples from your customer’s daily life and customer psychology to really find out what your customers want.

– Why digitalization alone is not enough to create customer experiences that amaze.

Find out more about customer-centricity within your company and how to successfully implement it in all aspects of your marketing, sales and service processes.

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And now: enjoy our blog

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It is an annual tradition to ask among my colleagues what (digital) trends they see for the coming year. For the trends 2021, I collected a diverse mix from eCommerce optimism to useful office apps.

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When speaking about Customer Journey Management, Outside-In and Inside-Out views are often mentioned. But what do these views mean and should you use one of them or can you combine them?

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A good customer experience doesn’t need to be perfect to the nth degree. But companies need to be open when it comes to mistakes. If you ignore obvious gaps in the customer journey, social media users will find a way to make them public.

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The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.

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