Work on your Customer Experience

Customer experience is a growing sector within the digital transformation and rightly so. Customers don’t depend on a company’s marketing and sales information anymore, but can inform themselves and move freely through the customer lifecycle (at their own pace). Furthermore, they can compare products and companies with a quick search on Google.

To avoid higher churn from your leads and customers and keep your customers happy, you have to focus all customer-related areas in your company towards the customer’s needs.

The ec4u blog informs

– Find out why touchpoints don’t just mark the buying phase of your customers but also influence your relationship with them.

– Best practices on customer experience-strategies, examples from your customer’s daily life and customer psychology to really find out what your customers want.

– Why digitalization alone is not enough to create customer experiences that amaze.

Find out more about customer-centricity within your company and how to successfully implement it in all aspects of your marketing, sales and service processes.

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And now: enjoy our blog

voice option on a smartphone

When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?

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Jumping measure

Benchmarks are popular tools to adapt and optimize processes, systems and methods. What are other companies doing, what are current trends and what works? But if you lose sight of your own customer base and only concentrate on benchmarks, you might get lost in the hype.

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Miniature man in front of a labyrinth drawn on paper

When speaking about Customer Journey Management, Outside-In and Inside-Out views are often mentioned. But what do these views mean and should you use one of them or can you combine them?

Affen Skulptur

A good customer experience doesn’t need to be perfect to the nth degree. But companies need to be open when it comes to mistakes. If you ignore obvious gaps in the customer journey, social media users will find a way to make them public.

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Bookstore

The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.

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telescope

Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.

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Frohe Weihnachten

The ec4u wishes you a lovely end to the year, happy holidays and a „Guten Rutsch“ into the new year.

Tablet fotografiert Bücherregal

With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.

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Two butterflies

To measure how successful campaigns and strategies really are, you need numbers. The conversion rate is one of those numbers and especially important in any marketing team.

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darts with German and American flags on them

Content marketing is an art because “one size fits all” is not fitting everyone, especially when it comes to different industries, products, target groups and cultures. If we compare the American and the German marketing, for example, we see how information and tonality are defined by regional standards.

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