Customer experience is a growing sector within the digital transformation and rightly so. Customers don’t depend on a company’s marketing and sales information anymore, but can inform themselves and move freely through the customer lifecycle (at their own pace). Furthermore, they can compare products and companies with a quick search on Google.
To avoid higher churn from your leads and customers and keep your customers happy, you have to focus all customer-related areas in your company towards the customer’s needs.
The ec4u blog informs
– Find out why touchpoints don’t just mark the buying phase of your customers but also influence your relationship with them.
– Best practices on customer experience-strategies, examples from your customer’s daily life and customer psychology to really find out what your customers want.
– Why digitalization alone is not enough to create customer experiences that amaze.
Find out how customer journey management helps you elevate customer experience, connects marketing, sales and services and uses digital tools to optimize processes.
With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/08/Tablet_geralt_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-09-06 09:00:512018-08-31 11:43:40Customer Experience: Your customers are smarter than ever
To measure how successful campaigns and strategies really are, you need numbers. The conversion rate is one of those numbers and especially important in any marketing team.
What do you do if one half of your customers still uses the fax machine and the other prefers doing business only via their smartphone? More and more studies prove that old and young generations have different demands for a perfect customer journey – but how should companies accommodate both?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/10/Generational_shift_lutheranmen_Pixabay.jpg273710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-11-09 09:00:502018-05-24 17:21:14Digitalization: bridging the gap between generations
A while ago, a German „Marketing expert“ embarrassed himself by writing about his secret trick to gain more followers on Facebook. His solution: simply buy a few hundred thousand followers, after all, they hardly cost anything.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/10/Bond_congerdesign_Pixaby.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-10-26 09:00:182018-05-24 17:20:34Customer loyalty: why retention is important
A new study by the consulting firm Price Waterhouse Cooper shows that CEOs in the telecommunications industry are optimistic. However, for their future plans what fields should be optimized and worked on, customer experience plays a surprisingly small role.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/04/smartphone_Pexels_Pixabay.jpg268710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-04-20 09:00:352018-05-24 16:51:38Telecommunications: Customer experience needs to be a priority
With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/02/Privat_AG-Exposed_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-02-09 09:00:592018-05-24 16:36:46Personalization vs. Privacy: what you can and can't do with Big Data
Torsten Ücker’s working focus at the moment is E-Commerce. Since 2003 he has been with ec4u expert consulting ag and has already worked in the field of Customer Relationship Management before. Meanwhile, he was working on many projects with different companies and in doing so he had the chance to get to know many diverse […]
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/12/ecommerce_fotolia.jpg271710https://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.png2016-12-19 14:31:102018-05-24 16:34:20Changes within E-Commerce - an interview
Ralf Kalmes is Director Professional Services at ec4u expert consulting ag and responsible for the telecommunications business. He has been with ec4u for 11 years already. We asked him some questions about this topic.
We often hear that the classic “brand awareness” is history and that modern companies should focus on the customer rather than the product. But is that right?
Whether you do your weekly grocery shopping or go on the daily hunt for fresh fruit and vegetables, or simply need a beverage for a trip – eventually, everyone ends up in the supermarket queue. And the only thing to do there is: waiting.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/08/queue_DaKub_Pixabay.jpg271710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2016-08-25 09:44:462018-08-21 14:39:21Optimizing the Customer Journey in an Example of a Supermarket Queue
