The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
Work on your Customer Experience
Customer experience is a growing sector within the digital transformation and rightly so. Customers don’t depend on a company’s marketing and sales information anymore, but can inform themselves and move freely through the customer lifecycle (at their own pace). Furthermore, they can compare products and companies with a quick search on Google.
To avoid higher churn from your leads and customers and keep your customers happy, you have to focus all customer-related areas in your company towards the customer’s needs.
The ec4u blog informs
– Find out why touchpoints don’t just mark the buying phase of your customers but also influence your relationship with them.
– Best practices on customer experience-strategies, examples from your customer’s daily life and customer psychology to really find out what your customers want.
– Why digitalization alone is not enough to create customer experiences that amaze.
Find out how customer journey management helps you elevate customer experience, connects marketing, sales and services and uses digital tools to optimize processes.
And now: enjoy our blog
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Torsten Ücker’s working focus at the moment is E-Commerce. Since 2003 he has been with ec4u expert consulting ag and has already worked in the field of Customer Relationship Management before. Meanwhile, he was working on many projects with different companies and in doing so he had the chance to get to know many diverse …
Ralf Kalmes is Director Professional Services at ec4u expert consulting ag and responsible for the telecommunications business. He has been with ec4u for 11 years already. We asked him some questions about this topic.