Customer Journey – get to know your customers
The age of information has made customers more independent and informed than ever. They do product research on their own and choose the products, channels and information that they want and need. Companies need to take this new customer behavior into account when they create content, experiences and solutions that fit the customers‘ world.
Customer journey management (CJM) offers you the opportunity to get the right content at the right time on the right channels to your ideal customers. With customer journey mapping you are prepared when your customer chooses when, how and who to contact you to make a decision.
The ec4u blog informs
– The difference between customer relationship management (CRM) and CJM and why the former is not measuring up to the latter.
– Find out how you can create meaningful touchpoints that offer great service, content and a personal touch.
– What part does digitalization play on your road to CJM?
Our whitepaper „Guide to Customer Journey“ will give an introduction to the advantages, tools and examples how to implement the perfect customer journey management.
Whether you want to know about journey mapping, buyer persona-definition or the necessary change management – our consultants have you covered.
And now: enjoy our blog