Customer Journey – get to know your customers
The age of information has made customers more independent and informed than ever. They do product research on their own and choose the products, channels and information that they want and need. Companies need to take this new customer behavior into account when they create content, experiences and solutions that fit the customers‘ world. It’s no longer the product that should be the center of attention but the customer whose needs, wants and problems shape how you present your products and services.
Customer journey management (CJM) offers you the opportunity to get the right content at the right time on the right channels to your ideal customers. With the right methods and tools, you can create journeys throughout all lifecycle phases from the first touchpoint to the last. Get to know your customers better by creating personas, find out how customers see your processes with customer journey mapping and create content that excites, informs and helps your customers on their way to success.
The ec4u blog informs
– The difference between customer relationship management (CRM) and CJM and why the former is not measuring up to the latter.
– Find out how you can create meaningful touchpoints that offer great service, content and a personal touch.
– What part does digitalization play on your road to CJM?
Whether you want to know about journey mapping, buyer persona-definition or the necessary change management – our consultants have you covered.
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