The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
Digital Transformation – finding new ways to enhance your customer’s experience
The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.
The ec4u blog informs
– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.
– Why especially financial institutes are struggling with the digital transformation and how FinTech companies slowly evolve into real competition.
– How you can be closer to your customer with new, personalized communication, flexible customer journeys and great insights from customer analytics.
You want to take the step and digitalize your business? Our consultants are happy to help you on your way.
And now: enjoy our blog!
Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.
The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.
Find out what the Marketing trends 2019 are and why they matter for your company.
Our experts present the big topics of 2019 and why they matter for your company.
How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.
A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.
One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?