Low Code, No Code, Power User: Individual Apps for everyone
The desire for individual software solutions or apps often creates challenges in companies. Resources are lacking, too many different applications create silos, or software is used as „shadow IT“ without IT approval.
CRM migration: when is a system change worthwhile?
With large CRM projects, it is not always a question of deciding whether to implement a CRM. Often a migration to a new system is pending. But why would companies want to change their systems?
10 tips for more efficiency in virtual meetings
Virtual meetings are becoming more and more relevant in times of globalization, new work models and certain other current news topics. But a virtual meeting requires some changes in the way you organize yourself.
Voice Assistants and Voice Search: Where are we headed?
When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?
ec4u employees give insights into their digital trends 2020
It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.
5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Jochen Werne – What’s Next: Expedition into the Digital Spheres
For the opening keynote of our virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.
The Amazon Effect: why ecommerce isn’t killing stationary stores
Amazon and other online retailers are apparently responsible for the dwindling numbers of stationary customers. But is this really true and are „classical“ stores really struggling?
What are ROPO-customers (and what do they need)?
The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
From research to purchase: how do smartphones influence the customer journey?
Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.