Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– How digitalization is not just necessary for your customers but also for your employees and how the right tools and methods can make the switch easier.

– How modern trends influence customer journeys and why new technology needs to be looked at from the customer’s/user’s perspective to be used properly.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

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And now: enjoy our blog

Colorful umbrella in the rain

A recent study indicates that company’s might underestimate security issues when planing their cloud projects.

Someone holding a crystall ball and the forrest reflects on its surface

Digitization can help break down data silos and make information available to everyone. However, when it comes to the daily business life, a multitude of tools and workflows gets in the way of efficiency and transparency.

Light bulb surrounded by flowers

In order to save resources and protect the environment, companies must act sustainable in their day-to-day work. Even small changes and behaviors can already help with the environmental footprint.   

a person with building blocks that create a light bulb

The numerous changes caused by the pandemic have hit the B2B market just like every other area of business. But what does it mean for companies and their customer relationship management?

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illustration of office scenarios

With the pandemic, the home office concept has become more prevalent. For some companies it has been the first time that it was actually considered. But what will happen, once the pandemic is over. Will work life go back to the traditional office or will it stay at home?

a typewriter with a piece of paper that says: invest in knowledge

Time and again, a lack of specialist know-how and expertise are cited as hurdles to digitization. But what can companies do about it?

2021 with the 0 being a light bulb

It is an annual tradition to ask among my colleagues what (digital) trends they see for the coming year. For the trends 2021, I collected a diverse mix from eCommerce optimism to useful office apps.

project management visualized

My colleague Wiebke Bergholz explains what test management is, how it’s structured and how it fits into agile project management.

yellow wool in disarray next to a ball of wool that looks like a light bulb

Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.

visual of sales people working

With the growth of digital channels, the amount of communication channels for sales is also growing. The boundaries between inside and outside sales are becoming increasingly blurred.