Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– Why especially financial institutes are struggling with the digital transformation and how FinTech companies slowly evolve into real competition.

– How you can be closer to your customer with new, personalized communication, flexible customer journeys and great insights from customer analytics.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

Find out more

And now: enjoy our blog!

what trends 2018 do our experts predict?

Our experts talk about the digital trends 2018

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to […]

Is cold calling a sales method of the 20th century?

3 alternatives for cold calling

The cold call was the sales method number one for years. The customer got a call (seemingly out of nowhere) to get convinced of a certain product or service. With today’s number recognition and digital communication channels, the method seems to have overstayed its welcome.

Telecommunication: the channels are changing

Digital Transformation in telecommunications – an expert-interview

Since 2014, Carsten Stuwe is working for ec4u expert consulting ag as a consultant in the field of Oracle/Siebel. We asked him some questions about Digital Transformation in telecommunications projects.

e-commerce needs to offer relevant channels at all times

Changes within E-Commerce – an interview

Torsten Ücker’s working focus at the moment is E-Commerce. Since 2003 he has been with ec4u expert consulting ag and has already worked in the field of Customer Relationship Management before. Meanwhile, he was working on many projects with different companies and in doing so he had the chance to get to know many diverse […]

Telecommunications in the future - giving a face to customer's needs

Telecommunications – an interview

Ralf Kalmes is Director Professional Services at ec4u expert consulting ag and responsible for the telecommunications business. He has been with ec4u for 11 years already. We asked him some questions about this topic.

The cloud offers faster and flexible solutions

Cloud Computing – an interview

Rainer Wolf is Managing Consultant with ec4u expert consulting ag and at the moment, he works in cloud computing. Together with his team, he consults businesses on customer relationship management issues and implements cloud CRM solutions. We asked him some questions about this topic.

Modern CRM connects people with digital means

CRM vs. Customer Journey – an interview

Jens Treuner is working as a Managing Consultant with ec4u expert consulting ag in Karlsruhe. Most of the time, he works on customer projects with renowned enterprises from Germany and Switzerland, helping them with digitization and CRM projects. We asked him some questions about this topic.

Customer Journey

Customer Journey Management – an Interview

Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.

Data Science and Predictive Analytics – an Interview

Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.

Banks vs. FinTechs – Digital Transformation in the Banking Sector

One of our earlier blog entries already illustrated why German banks stumble in the face of digitization. Their long existing traditional structures and processes don’t really fit into the modern world of the far digitized customer. Quite contrary to the offerings of FinTechs (an expression combining the terms “financial services” and “technology”), for whom an […]