ec4u employees give insights into their digital trends 2020
It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.
5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Jochen Werne – What’s Next: Expedition into the Digital Spheres
For the opening keynote of our virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.
The Amazon Effect: why ecommerce isn’t killing stationary stores
Amazon and other online retailers are apparently responsible for the dwindling numbers of stationary customers. But is this really true and are “classical” stores really struggling?
What are ROPO-customers (and what do they need)?
The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
From research to purchase: how do smartphones influence the customer journey?
Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.
5 advantages you get from cloud-based CRM
The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.
Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Our experts’ digital trends for 2019
Our experts present the big topics of 2019 and why they matter for your company.
The digital Customer (Infographic)
How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.
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