Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– Why especially financial institutes are struggling with the digital transformation and how FinTech companies slowly evolve into real competition.

– How you can be closer to your customer with new, personalized communication, flexible customer journeys and great insights from customer analytics.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

Find out more

And now: enjoy our blog!


How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.

Banana peel

A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.

migrating birds

Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

Close to the edge

„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.

Laptop with graphics on its screen

One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?

Man at window, title: cloud part 2

In the last part of our Sales Performance Management interview series, Mario Pufahl, CSO at ec4u, talked about the advantages of using cloud software. Today, he explains why cloud-based software isn’t less safe than on-premise software and why it can even be safer. 

Man at window, title: digital transformation

We continue our topic Digital Transformation and Sales Performance Management. in this part of our interview series, our expert Mario Pufahl, CSO at ec4u, talks about the role of employees when it comes to the digital transformation. 

what trends 2018 do our experts predict?

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to […]

Different generations have different expectations for their customer experience

What do you do if one half of your customers still uses the fax machine and the other prefers doing business only via their smartphone? More and more studies prove that old and young generations have different demands for a perfect customer journey – but how should companies accommodate both?  

Is cold calling a sales method of the 20th century?

The cold call was the sales method number one for years. The customer got a call (seemingly out of nowhere) to get convinced of a certain product or service. With today’s number recognition and digital communication channels, the method seems to have overstayed its welcome.