Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– Why especially financial institutes are struggling with the digital transformation and how FinTech companies slowly evolve into real competition.

– How you can be closer to your customer with new, personalized communication, flexible customer journeys and great insights from customer analytics.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

Find out more

And now: enjoy our blog!

Two people building a tower out of wooden blocks

The desire for individual software solutions or apps often creates challenges in companies. Resources are lacking, too many different applications create silos, or software is used as „shadow IT“ without IT approval.

Change of direction

With large CRM projects, it is not always a question of deciding whether to implement a CRM. Often a migration to a new system is pending. But why would companies want to change their systems?

man attending a virtual meeting

Virtual meetings are becoming more and more relevant in times of globalization, new work models and certain other current news topics. But a virtual meeting requires some changes in the way you organize yourself.

voice option on a smartphone

When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?

,
Glass Ball on a window sill

It has become an annual tradition to ask my colleagues at ec4u which trends and topics they deem most interesting and/or important for the new year. Let’s find out what they replied.

Person packing a package.

More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.

, ,
Sailing boat facing the horizon

For the opening keynote of our virtual conference Digital Thoughts on May 23rd, Jochen Werne, Director Marketing & Authorised Officer at Bankhaus August Lenz, talked about opening up to the digital transformation. It turns out, what we associate with technology and what it actually offers are often two completely different things.

Amazon Books Store

Amazon and other online retailers are apparently responsible for the dwindling numbers of stationary customers. But is this really true and are „classical“ stores really struggling?

,
Bookstore

The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.

,
telescope

Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.

,