Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– How digitalization is not just necessary for your customers but also for your employees and how the right tools and methods can make the switch easier.

– How modern trends influence customer journeys and why new technology needs to be looked at from the customer’s/user’s perspective to be used properly.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

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And now: enjoy our blog

Amazon Books Store

Amazon and other online retailers are apparently responsible for the dwindling numbers of stationary customers. But is this really true and are „classical“ stores really struggling?

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Bookstore

The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.

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telescope

Today’s customers are curious and use their smartphones even when they buy in shops. From research to purchase to payment – the smartphone has become an integral part of most customer’s shopping experience. Natalie Bührmann explains, how customers make use of their smartphones during shopping.

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Hot air balloons and clouds

The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.

Forecast

Find out what the Marketing trends 2019 are and why they matter for your company.

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new year

Our experts present the big topics of 2019 and why they matter for your company.

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eCommerce

How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.

migrating birds

Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

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Close to the edge

„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.

Laptop with graphics on its screen

One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?