Digital Transformation – finding new ways to enhance your customer’s experience

The digital transformation has changed customer behavior and companies are being left behind. Customers want relevant information at the right time and on the right channels. If a company can’t deliver, it will lose out on the market. But to fully digitalize processes and services, you need more than just the technological infrastructure.

The ec4u blog informs

– How businesses have to adapt to the new digital era to meet the needs of their customers and optimize processes.

– How digitalization is not just necessary for your customers but also for your employees and how the right tools and methods can make the switch easier.

– How modern trends influence customer journeys and why new technology needs to be looked at from the customer’s/user’s perspective to be used properly.

You want to take the step and digitalize your business? Our consultants are happy to help you on your way.

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And now: enjoy our blog

Hot air balloons and clouds

The digital transformation is not possible without cloud computing, that’s a fact. But there’s still companies who are not sure whether they should adapt to the cloud.

Forecast

Find out what the Marketing trends 2019 are and why they matter for your company.

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new year

Our experts present the big topics of 2019 and why they matter for your company.

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eCommerce

How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.

migrating birds

Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

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Close to the edge

„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.

Laptop with graphics on its screen

One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?

Man at window, title: cloud part 2

In the last part of our Sales Performance Management interview series, Mario Pufahl, CSO at ec4u, talked about the advantages of using cloud software. Today, he explains why cloud-based software isn’t less safe than on-premise software and why it can even be safer. 

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Man at window, title: digital transformation

We continue our topic Digital Transformation and Sales Performance Management. in this part of our interview series, our expert Mario Pufahl, CSO at ec4u, talks about the role of employees when it comes to the digital transformation. 

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what trends 2018 do our experts predict?

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …

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