Lead Management – better workflows, better communication, better leads
Modern lead management (or integrated lead management) combines marketing and sales strategies to ensure that leads can be nurtured, scored and delivered seamlessly. Common agreements (Sales Level Agreements, SLA) are used to define clear workflows, so no lead will get lost on the way.
This means that marketing and sales have to work together and communicate much more than they used to. Together with the right tools (CRM- and marketing automation-software), they can create smooth processes that manage more leads with less resources and costs.
The ec4u blog informs
– How important SLA are to define clear rules on who is responsible for the lead at which stage of the nurturing process.
– How to cultivate leads and reanimate dormant leads after long phases of silence.
– How to enhance communication strategies between marketing and sales to create a common goal.
Enjoy our whitepaper “Better leads for your sales team“.
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