Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

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4 E-Mail mistakes that can be prevented with simple testing

So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.

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3d puzzle
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18 things you can do with your Marketing Automation software

Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?

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content plan
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Buying Decisions: the right content for each decision phase

Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?

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a man in front of a whiteboard full of images texts etc
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Why the single topic email is your secret marketing weapon

More than 250 marketers took part in a study by Ascend2 and gave their input on email marketing strategies. One email format tops them all.

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Wallet, glass of water and a watch on a table
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Share of Wallet vs. Market Share: Closer to your customers (infographic)

Since marketing for existing customers is gaining more importance and methods like account-based marketing see each B2B-customer as a single market, it’s time to look at market shares in detail.

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Marketing-Trends 2019

Find out what the Marketing trends 2019 are and why they matter for your company.

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Customer Experience: Your customers are smarter than ever

With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.

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People put their hands together in support in an office setting
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Marketing Automation-Software: Companies prefer external help

More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.

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Smartphone Display mit Online-Shop
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How Marketing Automation differs for B2C

Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?

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Golf ball millimeters before the hole
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3 lessons learned from our marketing automation implementation

(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …

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