Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– Which content is perfect for different decision phases in your customer’s journey.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

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And now: enjoy our blog

Effizient Kanäle verschmelzenUnified Commerce

Consumers expect emotionality, simplicity and personalization when they shop. But how can retailers meet these expectations in a market that is constantly changing e.g., due to the Corona pandemic? As our guest authors Frank Müller and Milos Kuhn explain, the key lies in the efficient merging of sales channels (unified commerce).

a clock

Is there such a thing as the perfect time to send a newsletter? And does it make a difference when your recipients are B2B or B2C customers?

an award with confetti coming out

Loyalty programs motivate customers to engage more often with a company. But what can companies offer customers in these programs to build trust and retention?

Two hands protecting a group of wooden figures

RFM, short for Recency, Frequency, Monetary Value, helps to identify particularly attractive customers. So, how can you use RFM for your own campaigns and strategy?

wooden figures representing personas

The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?

SEO visual

Search engine optimization is a complex subject, as there are numerous variables that can influence your ranking. But there are a few simple measures that you can implement on your own to lay the foundations for a better ranking.

light bulb made from paper

In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.

Two mountain climbers helping each other

When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.

ink splot

So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.

3d puzzle

Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?