With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
Marketing – more than just content
Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.
Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.
The ec4u blog informs
– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.
– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.
– How the alignment with sales can lead to more defined content.
We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.
And now: enjoy our blog!
More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.
Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?
(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned […]
After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of […]
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
Content marketing is an art because “one size fits all” is not fitting everyone, especially when it comes to different industries, products, target groups and cultures. If we compare the American and the German marketing, for example, we see how information and tonality are defined by regional standards.
No-Reply-e-mails are supposed to be a relief to service, sales and marketing by giving important information to the customer without giving an opportunity to reply. In a customer centric company, however, this form of communication is hardly useful.
Sales platforms continue to be the topic of our Sales Performance Management interview series. Moreover, Mario Pufahl, CSO at ec4u, will explain the advantages of standard solutions over individualized solutions.
The personalization of customer experiences grows in importance, there’s no way back. But 2018 will show how companies will try to make personalization on- and offline happen and which methods and technologies they will use.