Why the single topic email is your secret marketing weapon
More than 250 marketers took part in a study by Ascend2 and gave their input on email marketing strategies. One email format tops them all.
Share of Wallet vs. Market Share: Closer to your customers (infographic)
Since marketing for existing customers is gaining more importance and methods like account-based marketing see each B2B-customer as a single market, it’s time to look at market shares in detail.
Marketing-Trends 2019
Find out what the Marketing trends 2019 are and why they matter for your company.
Customer Experience: Your customers are smarter than ever
With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
Marketing Automation-Software: Companies prefer external help
More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.
How Marketing Automation differs for B2C
Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?
3 lessons learned from our marketing automation implementation
(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …
Sales Performance Management: Predictive Marketing Automation Part 3
After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …
Sales Performance Management: Predictive Marketing Automation Part 2
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
America vs. Germany: how does the content marketing differ?
Content marketing is an art because “one size fits all” is not fitting everyone, especially when it comes to different industries, products, target groups and cultures. If we compare the American and the German marketing, for example, we see how information and tonality are defined by regional standards.
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