Marketing Archive

Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– Which content is perfect for different decision phases in your customer’s journey.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

And now: enjoy our blog

22. April 2021/0 Comments/by Juliane Waack

Loyalty programs: Reward models for greater customer loyalty

Loyalty programs motivate customers to engage more often with a company. But what can companies offer customers in these programs to build trust and retention?

Customer Experience, Marketing

Two hands protecting a group of wooden figures

21. January 2021/by Juliane Waack

RFM: What does it mean and how is it used in marketing (and elsewhere)?

RFM, short for Recency, Frequency, Monetary Value, helps to identify particularly attractive customers. So, how can you use RFM for your own campaigns and strategy?

Marketing

19. November 2020/by Juliane Waack

Will data-driven personas replace or strengthen classic Buyer Personas?

The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?

Marketing, Sales

3. November 2020/by Juliane Waack

5 easy Tips for better Search Engine Optimization (SEO)

Search engine optimization is a complex subject, as there are numerous variables that can influence your ranking. But there are a few simple measures that you can implement on your own to lay the foundations for a better ranking.

Marketing

13. August 2020/by Juliane Waack

State of Marketing Report: Innovation needs the right ressources

In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.

Customer Analytics and Business Intelligence, Marketing

Two mountain climbers helping each other

16. July 2020/by Juliane Waack

Study: How can B2B marketing support their sales team?

When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.

Lead Management, Marketing

25. February 2020/by Juliane Waack

4 E-Mail mistakes that could easily be prevented with testing

So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.

Marketing