Loyalty programs: Reward models for greater customer loyalty
Loyalty programs motivate customers to engage more often with a company. But what can companies offer customers in these programs to build trust and retention?
RFM: What does it mean and how is it used in marketing (and elsewhere)?
RFM, short for Recency, Frequency, Monetary Value, helps to identify particularly attractive customers. So, how can you use RFM for your own campaigns and strategy?
Will data-driven personas replace or strengthen classic Buyer Personas?
The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?
5 easy Tips for better Search Engine Optimization (SEO)
Search engine optimization is a complex subject, as there are numerous variables that can influence your ranking. But there are a few simple measures that you can implement on your own to lay the foundations for a better ranking.
State of Marketing Report: Innovation needs the right ressources
In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.
Study: How can B2B marketing support their sales team?
When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.
4 E-Mail mistakes that could easily be prevented with testing
So much work goes into the writing of e-mails, the designing of the layout and the programming of templates that sometimes, the small things get overlooked. But as the saying goes: the devil’s in the detail.
18 things you can do with Marketing Automation software
Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?
This is the content your customers need to make a buying decision
Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?
Why the single topic email is your secret marketing weapon
More than 250 marketers took part in a study by Ascend2 and gave their input on email marketing strategies. One email format tops them all.