Marketing Automation – the right content at the right time

Marketing Automation helps you to send your content on its way in a personalized, scalable manner. Reach all customers individually when and where they want to be reached and learn from their behavior.

Together with a CRM-system, you can create specific campaigns for each of your buyer personas and get the right message across.

The ec4u blog informs

– How to use A/B-testing to make sure you find the right tone for your mails and your customers.

– How to reactivate dormant leads with one thought-out automatized process and the right message.

– How to define and use buyer personas to create content that is personal and addresses your customer’s needs instead of your own.

You want to implement a marketing automation software but need help with your choice and/or implementation? Our consulting experts are happy to hear from you.

Find out more

And now: enjoy our blog!

People put their hands together in support in an office setting
/by

Marketing Automation-Software: Companies prefer external help

More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.

Read more
,
Smartphone Display mit Online-Shop
/by

How Marketing Automation differs for B2C

Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?

Read more
,
Golf ball millimeters before the hole
/by

3 lessons learned from our marketing automation implementation

(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …

Read more
,
Man at window, title: predictive marketing automation part 3
/by

Sales Performance Management: Predictive Marketing Automation Part 3

After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …

Read more
, ,
Man at window, title: predictive marketing automation part 2
/by

Sales Performance Management: Predictive Marketing Automation Part 2

In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.  

Read more
, ,
A bronze monkey sculpture covering his mouth
/by

E-Mail-Marketing: The dos and don’ts of No-Reply-mails

No-Reply-e-mails are supposed to be a relief to service, sales and marketing by giving important information to the customer without giving an opportunity to reply. In a customer centric company, however, this form of communication is hardly useful.

Read more
,
man at window, title: tools
/by

Sales Management Performance: Tools

Sales platforms continue to be the topic of our Sales Performance Management interview series. Moreover, Mario Pufahl, CSO at ec4u, will explain the advantages of standard solutions over individualized solutions.

Read more
,
A marketing dahsboard helps to align marketing and sales activities
/by

CRM and marketing automation: why you need a marketing dashboard

(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

Read more
, ,
These marketing Automation applications will help you to get your message through to your customers
/by

4 marketing automation applications to optimize your customer communication

Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.

Read more
,
street signs in opposite directions saying choice
/by

A/B Testing Tricks for your Email Campaigns

In the last blog article we wrote about the advantages and implementation requirements of Eloqua A/B testing. The method is not really a novelty, but often underrated when it comes to its influence on the marketing performance. Today, I would like to share with you some best practice examples, which we just recently implemented with one …

Read more
,