Marketing Automation – the right content at the right time

Automation is more than just a few automated e-mails. Implemented correctly, a marketing automation platform can help you digitize all of your marketing, lead management and even sales processes, help you create individual customer journeys and check on your campaigns with smart reporting. More than that, you can finally show how marketing strategies impact opportunities, customer retention and the overall success of your company.

Connect channels, measure the impact of your campaigns and content assets and optimize your customer journeys for amazing experiences.

Together with a CRM-system, create specific campaigns for each of your personas and get the right message across.

The ec4u blog informs

What a marketing automation platform can do for your marketing and sales team.

– Why most companies need partners to implement a marketing automation strategy.

– How to define and use buyer personas to create content that is personal and addresses your customer’s needs instead of your own.

You want to implement an automation software but need help with your choice and/or implementation? Our consulting experts are happy to hear from you.

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And now: enjoy our blog

a clock

Is there such a thing as the perfect time to send a newsletter? And does it make a difference when your recipients are B2B or B2C customers?

3d puzzle

Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?

People put their hands together in support in an office setting

More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.

Smartphone Display mit Online-Shop

Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?

Golf ball millimeters before the hole

(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …

Man at window, title: predictive marketing automation part 3

After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …

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Man at window, title: predictive marketing automation part 2

In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.  

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A bronze monkey sculpture covering his mouth

No-Reply-e-mails are supposed to be a relief to service, sales and marketing by giving important information to the customer without giving an opportunity to reply. In a customer centric company, however, this form of communication is hardly useful.

man at window, title: tools

Sales platforms continue to be the topic of our Sales Performance Management interview series. Moreover, Mario Pufahl, CSO at ec4u, will explain the advantages of standard solutions over individualized solutions.

A marketing dahsboard helps to align marketing and sales activities

(Co-author: Bhagat Ransi) According to, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

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