Marketing Automation-Software: Companies prefer external help
More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.
How Marketing Automation differs for B2C
Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?
3 lessons learned from our marketing automation implementation
(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …
Sales Performance Management: Predictive Marketing Automation Part 3
After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …
Sales Performance Management: Predictive Marketing Automation Part 2
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
E-Mail-Marketing: The dos and don’ts of No-Reply-mails
No-Reply-e-mails are supposed to be a relief to service, sales and marketing by giving important information to the customer without giving an opportunity to reply. In a customer centric company, however, this form of communication is hardly useful.
Sales Management Performance: Tools
Sales platforms continue to be the topic of our Sales Performance Management interview series. Moreover, Mario Pufahl, CSO at ec4u, will explain the advantages of standard solutions over individualized solutions.
CRM and marketing automation: why you need a marketing dashboard
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
4 marketing automation applications to optimize your customer communication
Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.
A/B Testing Tricks for your Email Campaigns
In the last blog article we wrote about the advantages and implementation requirements of Eloqua A/B testing. The method is not really a novelty, but often underrated when it comes to its influence on the marketing performance. Today, I would like to share with you some best practice examples, which we just recently implemented with one …
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