(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
Marketing Automation – the right content at the right time
Marketing Automation helps you to send your content on its way in a personalized, scalable manner. Reach all customers individually when and where they want to be reached and learn from their behavior.
Together with a CRM-system, you can create specific campaigns for each of your buyer personas and get the right message across.
The ec4u blog informs
– How to use A/B-testing to make sure you find the right tone for your mails and your customers.
– How to reactivate dormant leads with one thought-out automatized process and the right message.
– How to define and use buyer personas to create content that is personal and addresses your customer’s needs instead of your own.
You want to implement a marketing automation software but need help with your choice and/or implementation? Our consulting experts are happy to hear from you.
And now: enjoy our blog!
Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.
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