Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

Customer support via social media wins your customer's hearts

Social Media is one of the most popular marketing tools of the digital customer journey. Furthermore, to run a social media channel, you don’t need a big budget. So why not use it for more than just marketing?

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What's actually behind the term content marketing?

From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.

Create Buyer Personas for customers you want

We have posted quite a few contributions on the subject of buyer personas, but in our contact with clients we noticed one specific question showing up regularly, which we actually haven’t addressed yet, at least not directly, and that is: how many buyer personas is too many?

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B2C Kommunikation

In the first part of our blog article, we talked about the challenges of customer communication in B2B. To be fair, today, we’ll have a look at B2C customers.

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B2B

Sometimes, addressing customers in B2B and B2C couldn’t be any more different. While B2B communication heavily depends on sales activities, addressing customers in B2C is rather a question of applying adequate marketing tactics. Knowing the differences and similarities of these communication approaches is crucial for conversion and customer loyalty.

I recently attended the Adobe Symposium in Paris and gained a few interesting impressions and perspectives I’d like to share with you. This year’s event demonstrated once more how far the Digital Transformation is already advanced, and how intensively enterprises are being engaged in it. “Data” was one key topic, and here, in particular, data …

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Good content: Anything you write should mainly be for your readers not for Google

In our last contribution to our content series on SEO strategies we are providing tips on how to write a good SEO text with added value for your customer. You should present proposals, check your product environment and find out what challenges your potential users might have.Write about it. Try to see the bigger picture …

Your SEO text is more than an offering to Google

Content is King was my predicting message at the beginning of this series, and then the article on content is to be found at the very end. But knowing that article spinning, keywords and links make SEO-enthusiasts’ hearts beat faster, and content is often seen as the “Emperor’s New Clothes”, I wanted to discuss these …

Should external links be forbidden on your blog?

Anyone who writes a company blog shies away from external links due to the risk of getting penalized by Google. But is this a justified concern or do link recommendations actually have  significant benefits?

Quality over quantity: keywords don't need to take center stage in your texts

In my blog this week I’d like to discuss the question whether a great number of keywords automatically has a positive impact on rankings, and why keyword research is only necessary, if writers do not set high quality standards for themselves in terms of creating texts.