Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

Addressing a buying center means taking on different approaches

What’s the difference between a B2B and a B2C customer? We already discussed this topic in our articles about the perfect customer communication but today I want to talk a little bit about one crucial difference: the buying center.

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A marketing dahsboard helps to align marketing and sales activities

(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

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These marketing Automation applications will help you to get your message through to your customers

Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.

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Pick the right images for the right occasion

„A picture says more than a 1000 words“ – but what if it delivers the wrong message? In this week’s  blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.

Customer support via social media wins your customer's hearts

Social Media is one of the most popular marketing tools of the digital customer journey. Furthermore, to run a social media channel, you don’t need a big budget. So why not use it for more than just marketing?

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What's actually behind the term content marketing?

From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.

Create Buyer Personas for customers you want

We have posted quite a few contributions on the subject of buyer personas, but in our contact with clients we noticed one specific question showing up regularly, which we actually haven’t addressed yet, at least not directly, and that is: how many buyer personas is too many?

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B2C Kommunikation

In the first part of our blog article, we talked about the challenges of customer communication in B2B. To be fair, today, we’ll have a look at B2C customers.

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B2B

Sometimes, addressing customers in B2B and B2C couldn’t be any more different. While B2B communication heavily depends on sales activities, addressing customers in B2C is rather a question of applying adequate marketing tactics. Knowing the differences and similarities of these communication approaches is crucial for conversion and customer loyalty.

I recently attended the Adobe Symposium in Paris and gained a few interesting impressions and perspectives I’d like to share with you. This year’s event demonstrated once more how far the Digital Transformation is already advanced, and how intensively enterprises are being engaged in it. “Data” was one key topic, and here, in particular, data …

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