Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

Article Spinning: your readers won't like it

It’s no easy task to write a captivating article. 800 words including keyword search require more than half an hour of your time, so anyone who wants to create an entertaining and informative piece of content for their readers must give the matter some serious thought.

Hidden SEO text: do you think, Google doesn't notice?

In our new blog series, editor Juliane Waack points out the most significant features of good SEO and why some SEO practices cause more harm than good. “Content is King” is a powerful slogan making many SEO experts and marketing specialists believe that any website benefits from as much content as possible. Especially SEO text, …

Are B2B customers really only professionally involved in buying decisions?

Occasionally I find suggestions on the internet concerning the different customer approaches in B2B and B2C. It is often argued that B2B companies want to be informed about relevant content rather matter-of-fact and in an unemotional way. B2C companies on the other hand are said to prefer information with a personal and emotional touch. Isn’t …

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street signs in opposite directions saying choice

In the last blog article we wrote about the advantages and implementation requirements of Eloqua A/B testing. The method is not really a novelty, but often underrated when it comes to its influence on the marketing performance. Today, I would like to share with you some best practice examples, which we just recently implemented with one …

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Eloqua A/B Testing: we show you the right way

Email marketing remains until today one of the most important media for providing customers with content and getting in touch with them. Striving for optimized email campaigns is omnipresent, and collecting best practices is a constant effort to boost marketing ROI. But when asking ourselves what the email recipient is really interested in, we are …

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Lead Nurturing: know who your leads are before you start nurturing

Lead Nurturing is the supreme discipline of modern lead management. That’s why we have released numerous blogs on this topic, focusing on the basic principles: What is lead nurturing? What types of nurture emails are there? What are the goals? Today, we would like to go a little deeper and address the challenges and questions …

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Wake up your dormant leads

Today, marketing experts should move away from pure one-shots to comprehensive campaign programs. But what, if it’s already too late for that? You are probably used to situations like the following: It’s been a while since your last marketing activity, your prequalified leads lie dormant and you don’t really know what to do with them. …

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Marketing Automation implementation: are you prepared?

Some ideas from the Marketing Nation Summit 2015 in San Francisco. In the practical part of the Marketing Nation Summit 2015 medium-sized and large enterprises shared their experience with the implementation of marketing automation platforms. Let me highlight a few points that were of particular importance to many users.

fist bumping in the office

Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California.  More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.

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Sales and Marketing Alignment: even cats and dogs get along

Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but they often wind up in an adversarial relationship. For most companies, this problem starts with basic communication. Like any good relationship, communication forms the …

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