Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

Wake up your dormant leads

Today, marketing experts should move away from pure one-shots to comprehensive campaign programs. But what, if it’s already too late for that? You are probably used to situations like the following: It’s been a while since your last marketing activity, your prequalified leads lie dormant and you don’t really know what to do with them. …

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Marketing Automation implementation: are you prepared?

Some ideas from the Marketing Nation Summit 2015 in San Francisco. In the practical part of the Marketing Nation Summit 2015 medium-sized and large enterprises shared their experience with the implementation of marketing automation platforms. Let me highlight a few points that were of particular importance to many users.

fist bumping in the office

Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California.  More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.

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Sales and Marketing Alignment: even cats and dogs get along

Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but they often wind up in an adversarial relationship. For most companies, this problem starts with basic communication. Like any good relationship, communication forms the …

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Which buyer personas are you addressing?

The Buyer Persona-method helps creating content and a more individual narrative by creating substitute profiles of your ideal customers. By giving these profiles (personas) more than just superficial characteristics but also clear motivations, needs and problems, marketing, sales and service can style their communication with customers and leads much more defined.

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Can you track your Demand Funnel?

Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your organization, in terms of knowledge that adds value to your marketing efforts? If you’d like to get more insight from your demand funnel, here are some key points to consider.

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