Marketing – more than just content

Marketing – together with sales and services – is in the process of transformation. Workflows need to be rearranged and especially content needs to be thought through anew. Customers don’t care about your point of view anymore, they want content that speaks directly to them and their needs.

Which strategies lead to success depends on the customer. You need to turn content marketing into a strategy and not just a buzzword.

The ec4u blog informs

– What you can do to address your B2B and B2C customers correctly over different channels and buyer phases.

– How you can create content that is for your customers but also delights your search engine optimization (SEO) strategy.

– How the alignment with sales can lead to more defined content.

We help you create strategies for your individual buyer personas, channels and events. Simply contact us to find out more.

Find out more

And now: enjoy our blog!

Which buyer personas are you addressing?

The Buyer Persona-method helps creating content and a more individual narrative by creating substitute profiles of your ideal customers. By giving these profiles (personas) more than just superficial characteristics but also clear motivations, needs and problems, marketing, sales and service can style their communication with customers and leads much more defined.

,
Can you track your Demand Funnel?

Let’s talk about the demand funnel. Are you getting the most out of having implemented a demand funnel in your organization, in terms of knowledge that adds value to your marketing efforts? If you’d like to get more insight from your demand funnel, here are some key points to consider.

,