Sales – making connections with the right tools and methods

Modern sales can be a myriad of ways. It can be a face-to-face customer meeting or a new connection on social media. It can be a digital live demo or a business brunch to exchange ideas and solutions. The modern sales rep juggles digital and analog tools to create long-lasting relationships.

However, due to the growing independence of customers regarding their decision phases, reps need to find new ways to reach their audience. More and more customers do their research online and collect information long before they first contact a sales rep. That’s why business units need to work closely together and find new ways to engage customers and provide them with the right information – on all channels.

The ec4u blog informs

  • How modern communication has become more asynchronous and what that means for reps.
  • Why Outside and Inside Sales are no longer different units of a sales team but need to work together and learn from each other to connect with customers.
  • How KPIs like the Share of Wallet can help you understand why customers make a purchasing decision (and how to use this insight).

Modern sales needs a modern platform that offers the right tools, intelligent reports and individual dashboards to stay ahead of market changes, keep Key Performance Indicators in view and adjust flexibly to the ever changing customer behaviors. Find out more on our info page.

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