Messenger Apps

One of the biggest challenges in modern sales is the evolution of customer communication. More and more digital conversations are asynchronous which makes the „right moment“ to make a sell hard to detect.

Golf ball close to the hole

Since a few years now, CSO Insights releases an annual report on sales performances. This year, around 900 sales executives were surveyed all around the globe. We wrote about the most interesting findings.

Wallet, glass of water and a watch on a table

Since marketing for existing customers is gaining more importance and methods like account-based marketing see each B2B-customer as a single market, it’s time to look at market shares in detail.

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Banana peel

A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.

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Man at window, title: predictive marketing automation part 3

After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …

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Man at window, title: predictive marketing automation part 2

In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.  

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Man at window, title: predictive marketing automation part 1

In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers. 

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Man at window, title: cloud part 2

In the last part of our Sales Performance Management interview series, Mario Pufahl, CSO at ec4u, talked about the advantages of using cloud software. Today, he explains why cloud-based software isn’t less safe than on-premise software and why it can even be safer. 

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Man at window, title: cloud

In this part of our Sales Performance Management interview series, Mario Pufahl, CSO and sales expert at ec4u, talks about cloud computing and why a sales platform in the cloud is a great option for companies. 

Man at window, title: digital transformation part 1

Digital transformation is the next big topic in our series of interviews about Sales Performance Management. Mario Pufahl, CSO at ec4u, explains how digital transformation works and how management can play their part efficiently.