Customer Relationship Management: 13 things your CRM system can do
Customer relationship management software is mainly known as a customer database, but a good CRM system can do a lot more.
Will data-driven personas replace or strengthen classic Buyer Personas?
The growing possibilities of data analytics create new possibilities for customer insights based on data. Is this the end of the classic buyer persona?
What is CPQ and how can it help your sales team?
In the CRM or sales environment, the term „CPQ“ is being used more and more frequently, but what exactly is behind it and why and how is it used?
The right sales tools for success (study)
Both forkThe correct use of sales tools is the basis of successful sales work according to LinkedIn’s „State of Sales“ report. But what tools lead the way?
Is Inside Sales replacing outside sales?
With the growth of digital channels, the amount of communication channels for sales is also growing. The boundaries between inside and outside sales are becoming increasingly blurred.
What do companies want (and need) from CRM software in 2020?
More and more companies implement CRM software but what do they want from their CRM vendors?
5 things, every modern CRM software needs to be
More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.
Sales communication: It’s all about the timing
One of the biggest challenges in modern sales is the evolution of customer communication. More and more digital conversations are asynchronous which makes the „right moment“ to make a sell hard to detect.
Sales Performance 2019: what makes a successful sales team? (Study)
Since a few years now, CSO Insights releases an annual report on sales performances. This year, around 900 sales executives were surveyed all around the globe. We wrote about the most interesting findings.
Share of Wallet vs. Market Share: Closer to your customers (infographic)
Since marketing for existing customers is gaining more importance and methods like account-based marketing see each B2B-customer as a single market, it’s time to look at market shares in detail.