Sales – making connections with the right tools and methods

Modern sales can be a myriad of ways. It can be a face-to-face customer meeting or a new connection on social media. It can be a digital live demo or a business brunch to exchange ideas and solutions. The modern sales rep juggles digital and analog tools to create long-lasting relationships.

However, due to the growing independence of customers regarding their decision phases, reps need to find new ways to reach their audience. More and more customers do their research online and collect information long before they first contact a sales rep. That’s why business units need to work closely together and find new ways to engage customers and provide them with the right information – on all channels.

The ec4u blog informs

  • How modern communication has become more asynchronous and what that means for reps.
  • Why Outside and Inside Sales are no longer different units of a sales team but need to work together and learn from each other to connect with customers.
  • How KPIs like the Share of Wallet can help you understand why customers make a purchasing decision (and how to use this insight).

Modern sales needs a modern platform that offers the right tools, intelligent reports and individual dashboards to stay ahead of market changes, keep Key Performance Indicators in view and adjust flexibly to the ever changing customer behaviors. Find out more on our info page.

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And now: enjoy our blog

man at window, title: sales performance management platforms

The next topic of our series of interviews regarding “Sales Performance Management” covers sales platforms. Sales expert and CSO at ec4u, Mario Pufahl, discusses the operative and the analytical components of a modern sales platform.

Man at window, title: success factors

In this series of interviews, Mario Pufahl, CSO at the ec4u, discusses “Sales Performance Management”. In this part, he explains the success factors of a company, the measurability of these factors and what kind of tools you can use for it.

Man at window, text: sales processes

12The series of interviews with sales expert and CSO of ec4u, Mario Pufahl, are all about the topic “Sales Performance Management”. This part specifically deals with sales processes and how you can model them from the customer’s perspective.

Man standing at the window, title: methodology

“Sales Performance Management” (SPM) is the big subject of our series of interviews with Mario Pufahl, sales expert and CSO of ec4u. Today, he talks about SPM-Methodology and how you can use it.

Man standing at window with the title: sales trends

In this series of interviews, Mario Pufahl, sales expert and CSO of ec4u, is talking about the topic “Sales Performance Management”. In the first part, he talks about current sales trends and what they mean for your company (and customers).