Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.
When I talk with marketing experts about customer journey management, I often get to hear that it is nothing more than just another word for CRM (customer relationship management). They couldn’t be more wrong. CRM is dependent on the touch points between the company and the customer. At the touch points, the customer needs to […]
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/08/customer-journey-touchpoints.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2016-08-08 09:10:492018-08-21 14:40:09Customer Journey Management: More Than Just Touchpoints
One of our earlier blog entries already illustrated why German banks stumble in the face of digitization. Their long existing traditional structures and processes don’t really fit into the modern world of the far digitized customer. Quite contrary to the offerings of FinTechs (an expression combining the terms “financial services” and “technology”), for whom an […]
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/07/banken-und-fintechs.jpg270710Sabine Kirchemhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngSabine Kirchem2016-07-21 14:52:442018-05-24 15:40:06Banks vs. FinTechs – Digital Transformation in the Banking Sector
Anyone who thinks that data is the currency of the 21st century, will certainly also believe that the famous hay stack is as valuable as the needle – it all depends on the concentration of what can be filtered out of the data.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/07/Analytics_StockSnap_Pixabay.jpg270710Amelie Hoellersbergerhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngAmelie Hoellersberger2016-07-07 10:30:162018-05-24 15:19:15How to create more customer proximity with customer analytics