https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/09/Merge_LeoNeoBoy_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-10-12 09:00:322017-09-25 16:50:373 reasons to merge your business units
The cold call was the sales method number one for years. The customer got a call (seemingly out of nowhere) to get convinced of a certain product or service. With today’s number recognition and digital communication channels, the method seems to have overstayed its welcome.
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/dataanalytics_StockSnap_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-08-17 09:00:582017-07-31 16:17:38CRM and marketing automation: why you need a marketing dashboard
(Co-author: Michael Ziegler) Lead scoring is an amazing lead management tool to decide when a lead is potentially ready to make a purchase and then gets moved from marketing to sales. Modern analytics tools can help adjust the variables that define the scoring according to success rates and individual lead behavior.