How do (German) customers behave online and why are they online in the first place? Our infographic explains how often, how long and why customers go digital.

A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.

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Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

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„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.

With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.

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More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.

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Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.

Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?

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A recent study by Accenture shows that customers prefer individual suggestions and experiences over a vast product selection. Quite a few companies need to take this to heart.

One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?