A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/11/Bananenschale_Alexas_Fotos_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-11-22 09:00:162018-11-16 16:35:396 reasons why CRM projects fail (and what you can do about it)
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/11/Migrating-birds_KlausHausmann_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-11-08 09:00:042018-10-30 11:13:42Artificial Intelligence: what to do and where to go
„Perception is reality“ (Lee Atwater) Change is inevitable. But for many, change is not necessarily welcomed. Routines, known responsibilities, goals and rules can also be a comfort. It can be hurtful, confusing and even scary to leave the comfort of the known.
With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/08/Tablet_geralt_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-09-06 09:00:512018-08-31 11:43:40Customer Experience: Your customers are smarter than ever
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/06/Zitronen_rawpixel_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-07-19 09:30:132018-07-13 12:25:07Customer Journey-Study: Customers want to go their own way
One of the biggest challenges of digitalization is neither data security nor budget issues – it’s acceptance. Quite often, implementation of modern technology takes such a long time because the users don’t see how they can profit from it. So, what’s the added value?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/06/Digitalization_rawpixel_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-06-21 09:30:322018-06-20 12:03:57What does 'digitalization' mean in 2018? (Infographic)
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