Posts

In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.

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When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?

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More and more companies decide to implement a CRM system. But proper customer relationship management needs a software that can do it all.

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Our experts present the big topics of 2019 and why they matter for your company.

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Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?

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In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers. 

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Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.

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