https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2020/12/unterschied-b2c-und-b2b-kunden_iStock-465491289.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2020-12-15 09:00:512020-12-03 09:41:45What’s the real difference between B2B and B2C customers?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2019/02/wallet_tookapic_Pixabay.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2019-02-27 09:00:512020-09-04 10:27:55Share of Wallet vs. Market Share: Closer to your customers (infographic)
What’s the difference between a B2B and a B2C customer? We already discussed this topic in our articles about the perfect customer communication but today I want to talk a little bit about one crucial difference: the buying center.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/11/vielfalt_padrinan_Pixabay.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2017-11-30 14:12:222020-09-04 10:36:47The Buying Center explained: all for one buying decision
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/09/B2C-Kommunikation.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2016-09-29 11:20:542020-09-01 12:06:14How to address customers – the „subtle“ differences between B2B and B2C (part 2)
Sometimes, addressing customers in B2B and B2C couldn’t be any more different. While B2B communication heavily depends on sales activities, addressing customers in B2C is rather a question of applying adequate marketing tactics. Knowing the differences and similarities of these communication approaches is crucial for conversion and customer loyalty.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/09/address-customers-b2b.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2016-09-15 14:28:262018-05-24 16:14:15How to address customers – the differences between B2B and B2C (part 1)
Occasionally I find suggestions on the internet concerning the different customer approaches in B2B and B2C. It is often argued that B2B companies want to be informed about relevant content rather matter-of-fact and in an unemotional way. B2C companies on the other hand are said to prefer information with a personal and emotional touch. Isn’t …
Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California. More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.