Guest author: Sophia Willmann (LinkedIn) Especially companies dealing with B2B-customers nowadays use marketing automation to aid oftentimes small marketing teams with the demands of big sales units. But how does marketing automation work for B2C-companies?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/09/B2C-Kommunikation.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2016-09-29 11:20:542018-05-24 16:18:45How to address customers – the „subtle“ differences between B2B and B2C (part 2)
Sometimes, addressing customers in B2B and B2C couldn’t be any more different. While B2B communication heavily depends on sales activities, addressing customers in B2C is rather a question of applying adequate marketing tactics. Knowing the differences and similarities of these communication approaches is crucial for conversion and customer loyalty.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/09/address-customers-b2b.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2016-09-15 14:28:262018-05-24 16:14:15How to address customers – the differences between B2B and B2C (part 1)
Occasionally I find suggestions on the internet concerning the different customer approaches in B2B and B2C. It is often argued that B2B companies want to be informed about relevant content rather matter-of-fact and in an unemotional way. B2C companies on the other hand are said to prefer information with a personal and emotional touch. Isn’t …
Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California. More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.