Posts

When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.

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Whether you’re in the decision process for a Marketing Automation software or already implemented one – do you know, what you can do with it?

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Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?

With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.

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(Co-Autor: Amelie Höllersberger / LinkedIn) Marketing automation is amazing and if you are a regular reader of this blog, you know that we love it with all our hearts. But as everything in life, nothing comes easy and on our way to marketing automation we learned a thing or two. And since we’ve already learned …

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What’s the difference between a B2B and a B2C customer? We already discussed this topic in our articles about the perfect customer communication but today I want to talk a little bit about one crucial difference: the buying center.

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Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.

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„A picture says more than a 1000 words“ – but what if it delivers the wrong message? In this week’s  blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.

From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.

In the first part of our blog article, we talked about the challenges of customer communication in B2B. To be fair, today, we’ll have a look at B2C customers.

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