Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.
“A picture says more than a 1000 words” – but what if it delivers the wrong message? In this week’s blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.
From Buzzfeed to YouTube-influencers: 2016 made clear that content marketing is still a mystery for most people.
In the first part of our blog article, we talked about the challenges of customer communication in B2B. To be fair, today, we’ll have a look at B2C customers. B2C communication: go fishing B2C customers can be described as follows. They: make impulse purchases require more marketing effort generate less profit than B2B customers, but […]
Sometimes, addressing customers in B2B and B2C couldn’t be any more different. While B2B communication heavily depends on sales activities, addressing customers in B2C is rather a question of applying adequate marketing tactics. Knowing the differences and similarities of these communication approaches is crucial for conversion and customer loyalty. Dear readers, when I said “heavily […]
I recently attended the Adobe Symposium in Paris and gained a few interesting impressions and perspectives I’d like to share with you. This year’s event demonstrated once more how far the Digital Transformation is already advanced, and how intensively enterprises are being engaged in it. “Data” was one key topic, and here, in particular, data […]
In our last contribution to our content series on SEO strategies we are providing tips on how to write a good SEO text with added value for your customer. You should present proposals, check your product environment and find out what challenges your potential users might have.Write about it. Try to see the bigger picture […]
Content is King was my predicting message at the beginning of this series, and then the article on content is to be found at the very end. But knowing that article spinning, keywords and links make SEO-enthusiasts’ hearts beat faster, and content is often seen as the “Emperor’s New Clothes”, I wanted to discuss these […]
Anyone who writes a company blog shies away from external links due to the risk of getting penalized by Google. But is this a justified concern or do link recommendations actually have significant benefits?
In my blog this week I’d like to discuss the question whether a great number of keywords automatically has a positive impact on rankings, and why keyword research is only necessary, if writers do not set high quality standards for themselves in terms of creating texts.