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A/B testing can help marketers optimize content and increase conversion rates. However, there are a few things to consider when conducting an A/B test.

Content marketing is essential for every marketing strategy. But which content format is best suited for different channels and decision phases?

With the invention of the printing press in Europe in the 14th century (and the much earlier inventions in China), a new age of enlightenment and information was born. The digital transformation works in similar ways: It has never been easier to obtain information on your own.

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Content marketing is an art because “one size fits all” is not fitting everyone, especially when it comes to different industries, products, target groups and cultures. If we compare the American and the German marketing, for example, we see how information and tonality are defined by regional standards.

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In our last contribution to our content series on SEO strategies we are providing tips on how to write a good SEO text with added value for your customer. You should present proposals, check your product environment and find out what challenges your potential users might have.Write about it. Try to see the bigger picture …

Content is King was my predicting message at the beginning of this series, and then the article on content is to be found at the very end. But knowing that article spinning, keywords and links make SEO-enthusiasts’ hearts beat faster, and content is often seen as the “Emperor’s New Clothes”, I wanted to discuss these …

Anyone who writes a company blog shies away from external links due to the risk of getting penalized by Google. But is this a justified concern or do link recommendations actually have  significant benefits?

In my blog this week I’d like to discuss the question whether a great number of keywords automatically has a positive impact on rankings, and why keyword research is only necessary, if writers do not set high quality standards for themselves in terms of creating texts.

It’s no easy task to write a captivating article. 800 words including keyword search require more than half an hour of your time, so anyone who wants to create an entertaining and informative piece of content for their readers must give the matter some serious thought.

In our new blog series, editor Juliane Waack points out the most significant features of good SEO and why some SEO practices cause more harm than good. “Content is King” is a powerful slogan making many SEO experts and marketing specialists believe that any website benefits from as much content as possible. Especially SEO text, …