Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2020/08/Chaos_AdobeStock_147128744-1.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2020-08-18 09:00:372020-10-23 12:08:3510 Disadvantages of working with a low-quality database
In a previous post I wrote about the need for business units to come together. One of the profits I named was the advantage of a single database. But one database for all business units does not just help optimize workflows and customer’s experiences. It’s also the best way to ensure that sensitive data is …
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/01/database_akela999_Pixabay.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2018-02-01 09:02:462018-01-30 16:03:17Safety first: one Database as solid foundation for the GDPR
Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/01/Ausblick_wiggijo_Pixabay-1.jpg271710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2018-01-11 09:00:562020-08-31 14:45:14Our experts talk about the digital trends 2018
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/dataanalytics_StockSnap_Pixabay.jpg270710Sabine Kirchemhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngSabine Kirchem2017-08-17 09:00:582020-09-04 09:40:29CRM and marketing automation: why you need a marketing dashboard
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/Cross_Sell_Alexas_Fotos_Pixabay.jpg268710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2017-07-06 09:00:502020-09-01 11:40:413 up- and cross-selling studies and best practices
With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/02/Privat_AG-Exposed_Pixabay.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2017-02-09 09:00:592020-09-01 11:55:21Personalization vs. Privacy: what you can and can’t do with Big Data
What are the biggest trends in marketing, sales and service for 2017? Instead of asking tarot cards, fortune tellers or the stars, I turned to my colleagues and received some interesting answers and outlooks.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/01/Fernrohr_cocoparisienne_Pixabay-1.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2017-01-26 08:00:032020-09-01 12:03:42Trends 2017: what drives customer experience in the future?
You are working hard to provide your customers with relevant information. The response rate of your marketing activities is largely positive and the ROI meets the expectations of the management. So, everything’s fine? No, not necessarily. Presumably, you are giving away valuable potential in customer communication. Have you ever thought about the fact that some …
Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.