Posts

CRM and marketing automation: why you need a marketing dashboard

(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

3 up- and cross-selling studies and best practices

Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.

Personalization vs. Privacy: what you can and can’t do with Big Data

With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?

Trends 2017: what drives customer experience in the future?

What are the biggest trends in marketing, sales and service for 2017? Instead of asking tarot cards, fortune tellers or the stars, I turned to my colleagues and received some interesting answers and outlooks.

Amazon Dash Button restricts the Customer Experience

We often hear that the classic “brand awareness” is history and that modern companies should focus on the customer rather than the product. But is that right? Ordering with the Internet of Things at the push of a button The Amazon Dash Button is so simple, that there is hardly any tech company, who wouldn’t […]

Uplift Modeling – Next Level Customer Communication

You are working hard to provide your customers with relevant information. The response rate of your marketing activities is largely positive and the ROI meets the expectations of the management. So, everything’s fine? No, not necessarily. Presumably, you are giving away valuable potential in customer communication. Have you ever thought about the fact that some […]

Customer Journey Management – an Interview

Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.

Data Science and Predictive Analytics – an Interview

Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.

How to create more customer proximity with customer analytics

Anyone who thinks that data is the currency of the 21st century, will certainly also believe that the famous hay stack is as valuable as the needle – it all depends on the concentration of what can be filtered out of the data.

Churn Management: How to reduce customer loss?

Not every newly acquired customer remains loyal to your company forever, but even from a loss of customers we can learn a lot. Churn Management gives you the means to not only understand why customers leave you but also how to prevent future churns.