Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.
With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?
What are the biggest trends in marketing, sales and service for 2017? Instead of asking tarot cards, fortune tellers or the stars, I turned to my colleagues and received some interesting answers and outlooks.
We often hear that the classic “brand awareness” is history and that modern companies should focus on the customer rather than the product. But is that right? Ordering with the Internet of Things at the push of a button The Amazon Dash Button is so simple, that there is hardly any tech company, who wouldn’t […]
You are working hard to provide your customers with relevant information. The response rate of your marketing activities is largely positive and the ROI meets the expectations of the management. So, everything’s fine? No, not necessarily. Presumably, you are giving away valuable potential in customer communication. Have you ever thought about the fact that some […]
Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.
Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.
Anyone who thinks that data is the currency of the 21st century, will certainly also believe that the famous hay stack is as valuable as the needle – it all depends on the concentration of what can be filtered out of the data.
Not every newly acquired customer remains loyal to your company forever, but even from a loss of customers we can learn a lot. Churn Management gives you the means to not only understand why customers leave you but also how to prevent future churns.
Some ideas from the Marketing Nation Summit 2015 in San Francisco. In the practical part of the Marketing Nation Summit 2015 medium-sized and large enterprises shared their experience with the implementation of marketing automation platforms. Let me highlight a few points that were of particular importance to many users.