Posts

Safety first: one Database as solid foundation for the GDPR

In a previous post I wrote about the need for business units to come together. One of the profits I named was the advantage of a single database. But one database for all business units does not just help optimize workflows and customer’s experiences. It’s also the best way to ensure that sensitive data is […]

Our experts talk about the digital trends 2018

Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to […]

CRM and marketing automation: why you need a marketing dashboard

(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.

3 up- and cross-selling studies and best practices

Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.

Personalization vs. Privacy: what you can and can’t do with Big Data

With his master thesis, our consultant Tobias Klumpp looked at the balancing act between personalized communication and the customer’s comfort level concerning privacy. In this blog entry, he asks the question: where do our customers draw the line and what can we do about it?

Trends 2017: what drives customer experience in the future?

What are the biggest trends in marketing, sales and service for 2017? Instead of asking tarot cards, fortune tellers or the stars, I turned to my colleagues and received some interesting answers and outlooks.

Amazon Dash Button restricts the Customer Experience

We often hear that the classic “brand awareness” is history and that modern companies should focus on the customer rather than the product. But is that right?

Uplift Modeling – Next Level Customer Communication

You are working hard to provide your customers with relevant information. The response rate of your marketing activities is largely positive and the ROI meets the expectations of the management. So, everything’s fine? No, not necessarily. Presumably, you are giving away valuable potential in customer communication. Have you ever thought about the fact that some […]

Customer Journey Management – an Interview

Delphine Arvengas is Principal Consultant with ec4u and part of the Digital Enterprise Consultants team which drives Customer Journey Management within the company. We asked her some questions about this topic.

Data Science and Predictive Analytics – an Interview

Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.