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Since 2014, Carsten Stuwe is working for ec4u expert consulting ag as a consultant in the field of Oracle/Siebel. We asked him some questions about Digital Transformation in telecommunications projects.

To create the perfect customer journey, you need to define, identify and structure all necessary elements. Especially touchpoints and channels are crucial but tend to get mixed up when it comes to customer journey mapping.

What is the status quo regarding customer journey management (CJM) in German companies? We asked 188 experts and leaders from companies across all industries. The result: CJM is relevant but not yet a priority.