Marketing automation is one of the key elements to create customer communication that is effective, flexible and personal. Especially automated email marketing strategies are working wonders for individual customer interactions.
“A picture says more than a 1000 words” – but what if it delivers the wrong message? In this week’s blog post, I want to share best practices and tips how images can improve your emails instead of distracting from the message.
In the last blog article we wrote about the advantages and implementation requirements of Eloqua A/B testing. The method is not really a novelty, but often underrated when it comes to its influence on the marketing performance. Today, I would like to share with you some best practice examples, which we just recently implemented with one […]
Email marketing remains until today one of the most important media for providing customers with content and getting in touch with them. Striving for optimized email campaigns is omnipresent, and collecting best practices is a constant effort to boost marketing ROI. But when asking ourselves what the email recipient is really interested in, we are […]
Today, Marketing experts should move away from pure one-shots to comprehensive campaign programs. But what, if it’s already too late for that? You are probably used to situations like the following: It’s been a while since your last marketing activity, your prequalified leads lie dormant and you don’t really know what to do with them. […]