Consumers expect emotionality, simplicity and personalization when they shop. But how can retailers meet these expectations in a market that is constantly changing e.g., due to the Corona pandemic? As our guest authors Frank Müller and Milos Kuhn explain, the key lies in the efficient merging of sales channels (unified commerce).
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2021/06/Blog_Unified_Commerce_157021283.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2021-07-27 08:00:092021-07-01 11:41:59The New Normal: Unified Commerce for a seamless shopping experience
My Amazon shopping cart is my notepad, my wish list and my shopping list all at once – and I’m not alone. But what do studies say about shopping cart usage patterns in eCommerce and what do retailers need to keep in mind to avoid the dreaded shopping cart abandonment?
When it comes to technologies that can potentially turn customer behavior and marketing upside down, voice search and voice assistants are at the top of the list. But what exactly do we know about user behavior and handling of language assistants?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2020/03/voice-assistant_iStock-466193688.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2020-03-10 09:00:302020-10-23 12:03:01Voice Assistants and Voice Search: The future of commerce?
The stationary trade has long feared that due to the growing number of digital channels customers will turn their back to traditional brick & mortar stores. But many customers use online channels as starting point for all their product researches.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2019/06/Shopping_StockSnap_Pixabay.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2019-06-13 09:00:532020-10-23 12:07:10What are ROPO-customers (and what do they need)?
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