State of Marketing Report: Innovation needs the right ressources
In Salesforce’s latest State of Marketing report, the company asked marketers about the trends, challenges, and focus of their work. One of the newer business drivers is innovation.
Study: How can B2B marketing support their sales team?
When we talk about marketing, often, only the B2C customer is implied. But the influence of marketing on the success of a company and its sales pipeline is growing for B2B businesses.
Sales Performance Management: Predictive Marketing Automation Part 2
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
B2B Marketing Trends 2018: where does the journey go?
The personalization of customer experiences grows in importance, there’s no way back. But 2018 will show how companies will try to make personalization on- and offline happen and which methods and technologies they will use.
3 reasons to merge your business units
When it comes to data, most companies plan to open up their so called „data silos“ and create one singular data base. But for a real transformation, employees need to come together, too.
CRM and marketing automation: why you need a marketing dashboard
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
Lead Management requires a holistic approach
Vaguely defined processes for your lead management will turn your lead’s journey into a mystery wrapped in a riddle. The solution: stop treating your lead like a means to an end.
The Significance of Service Level Agreements for Lead Management
Every Marketing Director’s focus is on Lead Generation and Lead Qualification. That’s why I am dedicating our blog post today to this topic. First and foremost a structured hand-over process is essential for being able to harness and further develop generated leads. Therefore every lead management system should be based on so-called Service Level Agreements …
Sales and Marketing-Alignment: Better Communication, Better Results
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but they often wind up in an adversarial relationship. For most companies, this problem starts with basic communication. Like any good relationship, communication forms the …
