https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2020/08/Innovation_AdobeStock_352309138.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2020-08-13 09:00:452020-10-23 12:02:55State of Marketing Report: Innovation needs the right ressources
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2020/07/support_iStock-1143280143.jpg269710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2020-07-16 09:00:572020-10-23 12:04:43Study: How can B2B marketing support their sales team?
In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.
The personalization of customer experiences grows in importance, there’s no way back. But 2018 will show how companies will try to make personalization on- and offline happen and which methods and technologies they will use.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/02/2018ziele_USAReiseblogger_Pixabay.jpg269710Reinhard Janninghttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngReinhard Janning2018-02-22 09:00:562018-02-21 13:56:51B2B Marketing Trends 2018: where does the journey go?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/09/Merge_LeoNeoBoy_Pixabay.jpg270710Juliane Waackhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngJuliane Waack2017-10-12 09:00:322020-08-31 14:54:153 reasons to merge your business units
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/dataanalytics_StockSnap_Pixabay.jpg270710Sabine Kirchemhttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngSabine Kirchem2017-08-17 09:00:582020-09-04 09:40:29CRM and marketing automation: why you need a marketing dashboard
Every Marketing Director’s focus is on Lead Generation and Lead Qualification. That’s why I am dedicating our blog post today to this topic. First and foremost a structured hand-over process is essential for being able to harness and further develop generated leads. Therefore every lead management system should be based on so-called Service Level Agreements …
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2015/08/Agreement_Catkin_Pixabay.jpg273710Reinhard Janninghttps://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2016/02/Logo-ohne-Schriftzug.pngReinhard Janning2015-08-06 13:21:452020-09-01 12:10:33The Significance of Service Level Agreements for Lead Management
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but they often wind up in an adversarial relationship. For most companies, this problem starts with basic communication. Like any good relationship, communication forms the …