https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2019/01/Wunderkerze_Free_Photos_Pixabay.jpg270710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2019-01-22 09:00:462019-03-08 12:22:59Our experts' digital trends for 2019
Artificial intelligence is part of our daily routines, whether it’s our Google search or our purchases on Amazon. AI technologies are often combined with our experiences as users and/or customers. But what impact do AI innovations have on companies?
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/11/Migrating-birds_KlausHausmann_Pixabay.jpg269710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-11-08 09:00:042018-10-30 11:13:42Artificial Intelligence: what to do and where to go
Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to …
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2018/01/Ausblick_wiggijo_Pixabay-1.jpg271710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2018-01-11 09:00:562018-05-24 17:23:17Our experts talk about the digital trends 2018
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/dataanalytics_StockSnap_Pixabay.jpg270710Sabine Kirchemhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngSabine Kirchem2017-08-17 09:00:582018-05-24 17:19:14CRM and marketing automation: why you need a marketing dashboard
(Co-author: Michael Ziegler) Lead scoring is an amazing lead management tool to decide when a lead is potentially ready to make a purchase and then gets moved from marketing to sales. Modern analytics tools can help adjust the variables that define the scoring according to success rates and individual lead behavior.
https://www.ec4u.com/ec4u-blog/wp-content/uploads/sites/3/2017/07/Cross_Sell_Alexas_Fotos_Pixabay.jpg268710Juliane Waackhttps://blog.ec4u.com/marketingexperts/wp-content/uploads/sites/3/2016/01/ec4u_logo_slogan_org_340x156-300x138.pngJuliane Waack2017-07-06 09:00:502018-05-24 17:10:273 up- and cross-selling studies and best practices
Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California. More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.