Guest author: Dr. Michael Ziegler What helps the customer not always helps the company. High return rates, for example, can hurt revenue and can be quite elaborate in handling. Our analytics expert Dr. Michael Ziegler explains, what companies can do to reduce return rates without limiting the customer’s experience.
Which trends had an impact on marketing, sales and service circles and touched customer journey management as well as digitalization? And which trend could be a force to be reckoned with this year? Our experts across different business units, teams and fields of expertise opened up about the big trends of 2017 and what’s to […]
(Co-author: Bhagat Ransi) According to Emailmonday.com, every second company uses marketing automation. But without the proper link to other customer related systems, the full potential of marketing automation will stay hidden.
(Co-author: Michael Ziegler) Lead scoring is an amazing lead management tool to decide when a lead is potentially ready to make a purchase and then gets moved from marketing to sales. Modern analytics tools can help adjust the variables that define the scoring according to success rates and individual lead behavior.
Cross- and up-selling methods offer customers additional products or products of a higher quality before a purchase. But not every customer enjoys product recommendations at all times.
Alexander Beck is Managing Consultant at ec4u and responsible for data science and predictive analytics with a strong focus on customer analytics. We asked him some questions about this topic.
Last week the Marketing Nation Summit 2015 – one of the world’s largest marketing events – was held in California. More than 7.000 people were pouring into the event this year, compared to only 1.500 visitors two years ago. This rapid increase indicates how relevant the latest technologies and integrated processes have become for marketing.