According to a recent study, the duration of analytics projects has shortened dramatically in recent years. This is a good thing, because the faster projects can be implemented, the higher the added value.

My colleague Wiebke Bergholz explains what test management is, how it’s structured and how it fits into agile project management.

Using a database is a bit like baking: if you don’t have the right the ingredients or they are of poor quality, the cake will not taste good. This article explains, why companies can afford low quality data just as much as bakers can afford to use rotten eggs.


A CRM project is complex and covers many business units and stakeholders. If you want to prevent failure, you have to take common pitfalls into account. Our Swiss CEO Martin Stadelmann explains in this guest entry, how to overcome or completely avoid the biggest challenges.