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A good sales strategy is necessary to offer employees the right tools and structures to be successful. Operations and enablement are crucial parts for a healthy sales team.

In the CRM or sales environment, the term „CPQ“ is being used more and more frequently, but what exactly is behind it and why and how is it used?

Both forkThe correct use of sales tools is the basis of successful sales work according to LinkedIn’s „State of Sales“ report. But what tools lead the way?

With the growth of digital channels, the amount of communication channels for sales is also growing. The boundaries between inside and outside sales are becoming increasingly blurred.

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One of the biggest challenges in modern sales is the evolution of customer communication. More and more digital conversations are asynchronous which makes the „right moment“ to make a sell hard to detect.

Since a few years now, CSO Insights releases an annual report on sales performances. This year, around 900 sales executives were surveyed all around the globe. We wrote about the most interesting findings.

After covering all topics from trends to methods, tools and digitalization, we’ve no reached the last part of our sales performance management interview special with Mario Pufahl, CSO and sales expert at the ec4u. In this part, he describes how especially the marketing team can profit from marketing automation to help meet the demands of …

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In our previous entry of the Sales Performance Management interviews, Mario Pufahl, CSO at ec4u, talked about predictive marketing automation and how it can help sales. Today, he explains, why marketing automation is a great way to create a common pipeline between marketing and sales and optimizing lead management.  

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In his previous interview, Mario Pufahl, CSO at ec4u, talked about cloud-based CRM and how it can help sales processes. Today, we talk about predictice analytics and marketing automation and what it means (or can mean) for sales and customers. 

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In the last part of our Sales Performance Management interview series, Mario Pufahl, CSO at ec4u, talked about the advantages of using cloud software. Today, he explains why cloud-based software isn’t less safe than on-premise software and why it can even be safer. 

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