My colleague Wiebke Bergholz explains what test management is, how it’s structured and how it fits into agile project management.

The desire for individual software solutions or apps often creates challenges in companies. Resources are lacking, too many different applications create silos, or software is used as „shadow IT“ without IT approval.

More and more companies plan the use of marketing automation, especially for their lead management. But few try to implement the new system on their own.